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# Meta-Shaped Typography Art
Dan Flemming's Word Art Shapes into the Animals He Depicts

By Simal Yilmaz | Published 2013-02-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/typography-art
References: [visualnews](http://www.visualnews.com/2013/02/04/word-animals-creatures-made-from-typography/) & [danfleming](http://www.danfleming.co.uk/)

This vibrant self-descriptive typography art project is by a British/Australian graphic designer, Dan Fleming. Fleming creates his typo-graphed words in a way that shapes them into the exact figures of the animals he depicts in each piece of work.

The artwork is eye-catching and fairly clever. The [contrasting colors](https://www.trendhunter.com/trends/what-are-you-looking-at) especially are quite well-picked. The work is also fairly conceptual in that the artist does not emphasize too much on the detailing of the illustrations but rather focuses on the symbolically depicting lines that get the message across. The images have the clever logo quality to them.

The [simplistic and bold design](https://www.trendhunter.com/trends/good-things-come-to-those-who-wait) of the typography art is admirable for the very fact that they still have an awe-inspiring quality to them with the minimal amount of elements used.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 67% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Typography Art:** Opportunity to create innovative, eye-catching art through creative use of typography.
- **Animal-inspired Artwork:** Opportunity to use animals as inspiration for creative, unique artwork.
- **Simplistic Design:** Opportunity to create visually impactful designs with a minimal amount of elements.

### Sectors Adopting This

- **Graphic Design:** Opportunity for graphic designers to explore new creative avenues through typography art.
- **Fine Art:** Opportunity for fine artists to incorporate typography into their animal-inspired artwork.
- **Marketing and Advertising:** Opportunity to create visually impactful and memorable marketing campaigns through the use of typography art.

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