# Typographic Havens The Reserve Store Targets Those Who are in Love With Typography By Summer Luu | Published 2010-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/typographic-nerd-store-type References: [reservela.net](http://reservela.net/2010/08/house-industries-exhibit-wrap-up/) & [houseind](http://www.houseind.com/objects/accessories/) The [Reserve Store](https://www.trendhunter.com/trends/clean-reserve-h2eau) in LA recently held a [typographic exhibit](https://www.trendhunter.com/trends/pumpui), featuring House Industries’ creative products and merchandise in their store. Not only did they showcase an awesome exhibit, but they also collaborated with the store on a 'Type Nerd'-titled t-shirt and cute ampersand tote bags. The Reserve Store will definitely be a go-to place for geeky individuals looking for some [unique and interesting typography works](https://www.trendhunter.com/trends/the-living-archive). Check out the featured gallery to see some of the items available at the Reserve Store. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 93% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Typography Art:** The trend of typography art offers creative opportunities for artists and designers to explore innovative and unique typographic works. - **Collaborative Merchandise:** The trend of collaborative merchandise allows brands and stores to partner together to create exclusive and limited-edition products that cater to specific niche markets, such as 'Type Nerd'-titled t-shirts and ampersand tote bags. - **Geek Culture Retail:** The trend of geek culture retail focuses on providing specialized stores that cater to the interests and preferences of geeky individuals, such as typography enthusiasts. ### Where This Applies - **Art and Design:** The art and design industry can leverage the trend of typography art to attract customers and offer unique typographic products and services. - **Fashion and Apparel:** The fashion and apparel industry can tap into the trend of collaborative merchandise to create exclusive and limited-edition products, collaborating with niche stores and brands. - **Retail and Specialty Stores:** The retail and specialty stores industry can explore the trend of geek culture retail by creating stores that offer specialized products and experiences for niche markets, such as typography enthusiasts. ## Related on Trend Hunter - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md)