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# Industrial-Type Tech Branding
This Typographic Branding Identity is Bold and Funky

By Farida Helmy | Published 2014-06-05 | Updated 2014-06-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/typographic-branding-identity
References: [designworklife](http://www.designworklife.com/2014/05/30/franklyn-betaworks-identity-and-collateral/) & [quitefranklyn](http://quitefranklyn.com/project/betaworks/)

Wanting a [rebrand](https://www.trendhunter.com/trends/edinburgh-gin-redesign) to express their individuality, digital firm Betaworks was looking for a [visual brand facelift](https://www.trendhunter.com/trends/big-hug-1) to better portray who they were and what they were all about -- and Brooklyn-based studio Franklyn delivered with their awesome typographic branding identity.

Working together, the duo were able to create a fresh and clean new take on the visual look for the quickly growing firm working in the tech realm. The improved typographic branding identity is bound to give the company an edge in the digital works.

"With Charles Babbage’s Analytical Engine as inspiration, we developed a custom typeface constructed of graphic elements from a diagram of the historic computer," says the design team at Franklyn.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 67% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Custom Branding Identity:** The trend of creating unique and personalized branding identities can help businesses differentiate themselves in crowded markets.
- **Tech-inspired Design:** The trend of incorporating technology-inspired elements in design can appeal to tech-savvy audiences and showcase a company's expertise in the field.
- **Digital Works Visuals:** The trend of utilizing visually appealing designs in the digital works industry can help businesses stand out and attract attention in the competitive tech realm.

### Who This Affects Most

- **Graphic Design:** The graphic design industry can leverage the trend of custom branding identity to offer unique and visually striking solutions to clients.
- **Technology:** The technology industry can explore the trend of tech-inspired design to create innovative and visually appealing products and services.
- **Digital Marketing:** The digital marketing industry can utilize visually captivating designs to engage and attract audiences in the digital works space.

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