# Literal Bubbly Magazine Covers +81 Magazine Creates Typography with Ink-Injected Bubble Wrap By Elise Ying-Hei Ho | Published 2012-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/typographic-artwork References: [psfk](http://www.psfk.com/2012/09/bubble-wrap-magazine-cover.html) In what looks like a gem-studded panel, an issue of Japan's +81 magazine was released with an ingenious [typographic artwork](https://www.trendhunter.com/trends/amusebouche) made entirely with [bubble wrap](https://www.trendhunter.com/trends/sealed-air). The design was created by Spanish firm La Siento, and went through a labor-intensive process for the special volume. Each bubble was manually injected with blue ink to spell out "Next Creativity" on the cover, and was designed specifically to withstand the mailing process. The bright blue-bejeweled bubbly magazine is a head turner fitting for such a fashion-forward publication. It will surely encourage curious minds to pick up the publication. Tokyo-based +81 is a [bilingual magazine](https://www.trendhunter.com/trends/twentynine-zine) that specializes in creative fashion, photography, music, film and interviews from Japanese and international artists. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Literal Bubbly Magazine Covers:** Opportunity for publications to create eye-catching magazine covers using unconventional materials. - **Typography Innovation:** Opportunity for designers to explore innovative typography techniques using unique materials. - **Labor-intensive Artwork:** Opportunity for artists to create visually stunning and meticulously created artworks that capture attention. ### Industries Being Reshaped - **Magazine Publishing:** Opportunity for magazine publishers to differentiate their publications and attract readers through visually unique covers. - **Graphic Design:** Opportunity for graphic designers to experiment with unconventional materials and techniques to create captivating visual experiences. - **Art and Design:** Opportunity for artists and designers to push the boundaries of creativity by incorporating innovative materials and methods in their work. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Inflated-Illusion Ceramic Capsules](https://www.trendhunter.com/trends/blow-up.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Bubble-Inspired Bulbous Stools](https://www.trendhunter.com/trends/bubble-stool.md) - [Bubble-Inspired Pendant Lights](https://www.trendhunter.com/trends/bubbles-lighting-design.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Bubble Wrap Branding Initatives](https://www.trendhunter.com/trends/sealed-air.md) - [Inflated Key Cap Keyboards](https://www.trendhunter.com/trends/air-type-keyboard.md)