# Stereotype-Challenging Beer Ads Budweiser's 'Typical American' Commercial Addresses Misconceptions By Jana Pijak | Published 2020-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/typical-american References: [youtube](https://www.youtube.com/watch?v=yt-zXuAAD6Q) & [budweiser](https://www.budweiser.com/) Budweiser's 'Typical American' ad aired earlier this year during the 2020 Super Bowl LIV event. The campaign dispels common stereotypes and invites viewers to "look beyond the labels" because they might be surprised with what they find. The [beer maker's Typical American ad](https://www.trendhunter.com/trends/real-american-beer-unveils) spotlights real people from all walks of life while [challenging common misconceptions](https://www.trendhunter.com/trends/made-to-be-still) about Americans that may be believed around the world. Some of these stereotypes include typical Americans showing off their strength, their competitive side, showing up to places uninvited, always being loud and so on. Each of these common misconceptions is paired with a compelling clip of people using their strength to help strangers during extreme weather conditions, competing in sporting events despite of physical disabilities, using their loud voices to protest and stand up for political change -- showing that negative typical American stereotypes can actually be turned on their head. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 52% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Challenge of Stereotypes:** Disruptive innovation opportunity: Creating marketing campaigns that challenge common stereotypes and promote inclusivity. - **Authentic Representation:** Disruptive innovation opportunity: Showcasing real people from diverse backgrounds in advertisements to break down misconceptions and promote acceptance. - **Positive Image Reinforcement:** Disruptive innovation opportunity: Highlighting positive actions and values associated with a brand to reshape public perception. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Utilizing creative methods to challenge stereotypes and create impactful advertising campaigns. - **Beverage:** Disruptive innovation opportunity: Developing inclusive branding strategies to stand out in the beverage industry and appeal to a diverse consumer base. - **Social Activism:** Disruptive innovation opportunity: Partnering with social causes and movements to promote positive change and redefine industry narratives. ## Related on Trend Hunter - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md)