# Tasty Type Prints (UPDATE) The Type Sandwiches Series is Perfect for a Hungry Pop-Culture Junkie By Carly Foy | Published 2011-04-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/type-sandwiches References: [officialhype.org](http://www.officialhype.org/2011/04/photos-type-sandwiches-by-david-schwen.html) & [dschwen](http://www.dschwen.com/) David Schwen has created a series of [typographic illustrations](https://www.trendhunter.com/trends/pumpui) entitled Type Sandwiches. The series features [famous sandwich combinations](https://www.trendhunter.com/trends/hot-take-crave-away-sandwiches) in the Helvetica font. The combinations include a grilled cheese sandwich, lamb pitas, s'mores, Philly's infamous cheesesteak and [Oreos](https://www.trendhunter.com/trends/chip-city-cookies-thins-thinwiches).The colors of the typography reference the actual colors of what the word describes; for example, chocolate appears in brown. This simple concept is unique and forms a great series. Schwen's work emphasizes society's sense of humor and carries the perfect appeal to pop-culture junkies, who I'm sure will be purchasing these prints for their home or as a T-shirt. The Type Sandwiches series is an updated concept from Schwen's previous Burgervetica (also known as Sanswich) print, which was released in early 2010. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Typographic Illustrations:** Opportunity to create unique and visually appealing products by combining typography and illustrations. - **Pop-culture References:** Opportunity to tap into the nostalgia and humor of pop-culture junkies through creative designs and products. - **Color-coded Typography:** Opportunity to enhance visual representation by using color-coded typography that reflects the actual colors of the subject matter. ### Who This Affects Most - **Art and Design:** Disruptive innovation opportunities in creating innovative prints, artworks, and merchandise that blend typography and illustration. - **Fashion and Apparel:** Opportunity to cater to pop-culture junkies by creating t-shirts and clothing items featuring typographic pop-culture references. - **Food and Beverage:** Opportunity to create unique food packaging and merchandise with color-coded typography to enhance visual appeal and brand recognition. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Self-Referential Sandwich Makers](https://www.trendhunter.com/trends/sandwich-maker-concept.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Grilled Cheese Swatch Books](https://www.trendhunter.com/trends/borden-grilled-cheese-swatch-book.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Food Appreciation Puzzles](https://www.trendhunter.com/trends/puzzle-thing-ny-heart.md) - [PB&J-Inspired Sandwich Plates](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates.md) - [Heat-and-Eat Sandwich Ranges](https://www.trendhunter.com/trends/hot-take-crave-away-sandwiches.md)