# Ghostly Typography Concepts Leonardoworx's Type Fonts Have a Highly Unique Whimsical Appearance By Riley von Niessen | Published 2016-09-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/type-fonts References: [fubiz.net](http://www.fubiz.net/en/2016/09/03/amazing-digital-typography-project/) & [behance.net](https://www.behance.net/leonardoworx?hb) Leonardoworx LWX is director and digital artist based in Florence, Italy, who has a talent for creating amazing type fonts that go against traditional boundaries. With 'PROJECT ARCO,' the creative transforms typical type fonts to be [abstract in appearance](https://www.trendhunter.com/trends/optical-flow), making for an end result that shows the letters as wavy artworks rather than functional type fonts. In order to do this, Leonardoworx LWX took a classic theme known as 'Bodoni,' a serif form that intermingles thick and thin lines. To explain the project, the creative wrote "As Bodoni is a Serif, my target was to create from these letters a new kind of signs, more abstract, but also more actual and contemporary at the same time, following the idea that [smooth curves](https://www.trendhunter.com/trends/loop-furnitures) had to be the main actors of this project." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Abstract Typography:** Using abstract typography in design to create unique and unconventional fonts. - **Whimsical Artworks:** Creating type fonts that resemble wavy artworks with a playful and whimsical appearance. - **Contemporary Typeface Design:** Innovating traditional typeface designs by incorporating smooth curves and creating more contemporary fonts. ### Where This Applies - **Graphic Design:** Opportunity for graphic designers to explore abstract typography and create visually striking designs. - **Advertising and Branding:** Incorporating whimsical type fonts in advertising campaigns to make brands stand out and leave a memorable impression. - **Web and Digital Design:** Utilizing contemporary typeface designs to create modern and visually appealing websites and digital interfaces. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [AR-Ready Typefaces](https://www.trendhunter.com/trends/ar-one-sans.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Difference-Spotting Font Games](https://www.trendhunter.com/trends/owen-sans.md)