# Nudevertising Sneakers Tym Roders Wears Nothing But Adidas Shoes for David Ellingsen By mediterranean | Published 2009-01-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tym-roders-adidas-david-ellingsen References: [homotography.blogspot](http://homotography.blogspot.com/2009/01/tym-roders-by-david-ellingsen-adidas.html) & [davidellingsen](http://www.davidellingsen.com/) Nudevertising is often criticized for overusing skin and sex to sell products. But just like any marketing technique, when used appropriately and done right, nudevertising can yield great results. The [Adidas](https://www.trendhunter.com/trends/speed-shopping) photography series by photographer David Ellingsen with Canadian model Tym Roders is an example of effective nudevertising. Ellingsen captured a naked Roders showcasing his perfectly toned athletic body while wearing a pair of [Adidas sneakers](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) only. The fact that Tym is naked with a minimalistic white background keeps the focus on the shoes, since there are no other accessories or clothes items to distract. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Nudevertising:** Using minimalistic backgrounds and nudity to showcase products can be an effective advertising technique when used appropriately. - **Athletic Body Showcase:** Featuring models with toned athletic bodies can capture attention and promote a healthy lifestyle. - **Sneaker Photography Series:** Creating a photography series showcasing different sneaker styles can generate interest and attract consumers. ### Sectors Adopting This - **Fashion:** The fashion industry can use nudevertising and minimalist techniques to showcase their products in a more attention-grabbing way. - **Fitness:** Fitness brands can utilize models with athletic builds to promote their products and lifestyle. - **Photography:** Photographers can explore using minimalist techniques and showcasing accessories through creative photography to attract clients. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Football Athlete-Headed Footwear Campaigns](https://www.trendhunter.com/trends/travis-hunter.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md)