# Vibrant Butterfly Bags Tyler McGillivary's Peacock Butterfly Tote is Inspired by Nature By Jana Pijak | Published 2023-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tyler-mcgillivary-2 References: [tylermcgillivary](https://www.tylermcgillivary.com/collections/handbags/products/peacock-butterfly-tote?variant=45743940239656)  Indie fashion label [Tyler McGillivary](https://www.trendhunter.com/trends/tyler-mcgillivary-vines-tank) is known for its youthful aesthetic and nature-themed references -- its Peacock Butterfly Tote celebrates the beauty of insects while rejecting minimalism. Designed to resemble the wings of a butterfly, the tote features a screen-printed graphic and is accented with a canvas strap. A practical internal snap closure also ensures your belongings stay secure. Tyler McGillivary's Peacock Butterfly Tote features a 17-inch wingspan and 11-inch tall wings, ensuring ample storage space without compromising on style. The 31-inch canvas straps adds even more function to the accessory and speaks to growing consumer desires for [practical totes](https://www.trendhunter.com/trends/book-club-tote) that are made visually interesting with fun or whimsical detailing. The tote is now available for purchase on the brand's website and is priced at $104. Image Credit: Tyler McGillivary ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 33% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Nature-themed Fashion:** Indie fashion label Tyler McGillivary embraces nature-themed references in its youthful aesthetic with the Peacock Butterfly Tote. - **Practical Totes:** The 31-inch canvas straps of Tyler McGillivary's Peacock Butterfly Tote cater to growing consumer desires for practical totes that combine function with visually interesting details. - **Rejecting Minimalism:** Tyler McGillivary's Peacock Butterfly Tote celebrates the beauty of insects and rejects the minimalist trend by featuring a screen-printed graphic and unique design inspired by the wings of a butterfly. ### Industries Being Reshaped - **Indie Fashion:** The Peacock Butterfly Tote from Tyler McGillivary showcases how indie fashion labels can capture the market with nature-themed references and visually interesting designs. - **Fashion Accessories:** With its 17-inch wingspan and 11-inch tall wings, Tyler McGillivary's Peacock Butterfly Tote offers ample storage while serving as a style statement, catering to the fashion accessory industry. - **Ecommerce:** By offering the Peacock Butterfly Tote for purchase on their website, Tyler McGillivary exemplifies how indie fashion brands can leverage e-commerce to reach a wider customer base. ## Related on Trend Hunter - [Crocheted Rose Garden Apparel](https://www.trendhunter.com/trends/tyler-mcgillivary-vines-tank.md) - [Boxy Botanical Outerwear](https://www.trendhunter.com/trends/garden-jacket.md) - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Insect-Inspired Technical Baggage](https://www.trendhunter.com/trends/metamorphosis-collection.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Nature-Inspired 3D-Printed Handbags](https://www.trendhunter.com/trends/julia-koerner.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md)