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# Dystopian Suburb Photography
Tyler Kufs' Latest Series Highlights Logo-Adorned Apparel

By Jana Pijak | Published 2016-04-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tyler-kufs
References: [fuckingyoung.es](http://fuckingyoung.es/tender-menace/) & [tylerkufs](http://www.tylerkufs.com/)

Red Model Management face Connor McCarthy fronts 'Tender Menace,' F****** Young! Online's latest exclusive by Tyler Kufs. Donning a wardrobe of logo-adorned apparel, McCarthy channels a bored teen who seeks to find excitement in the heart of a remote, suburban neighborhood.

Whether lensed atop trashed cars, in a disheveled park or street-side, the model's poses appear candid and unstaged. Exploring the essence of suburban youth, photographer Tyler Kufs captures eerie images with a high fashion feel.

He teams up with visionary wardrobe stylist Marty Tannenbaum who opts for logo-accented streetwear picks from Calvin Klein, [Adidas](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) and [Dickies](https://www.trendhunter.com/trends/wind-and-sea-x-dickies). Opening Ceremony's first [Kodak](https://www.trendhunter.com/trends/reebok-x-kodak) collaboration collection is also featured in the photoshoot and is one of its most eye-catching elements.

Image Credit: Tyler Kufs

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 88% | Activity: 77% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Logo-adorned Apparel:** Disruptive innovation opportunity: Design custom logo-adorned apparel for the suburban youth market that combines streetwear with high fashion.
- **Suburban Youth Photography:** Disruptive innovation opportunity: Develop a platform for photographers to capture the essence of suburban youth in candid and unstaged images, creating a new niche in the photography market.
- **Collaborative Fashion Collections:** Disruptive innovation opportunity: Collaborate with established fashion brands to create limited edition collections that feature unique and eye-catching elements, attracting a fashion-forward audience.

### Industries Being Reshaped

- **Apparel and Fashion:** Disruptive innovation opportunity: Integrate technology into apparel to create logo-adorned garments that can change designs or display dynamic content.
- **Photography:** Disruptive innovation opportunity: Develop specialized equipment or editing software tailored to capturing and enhancing images of suburban youth in an authentic and compelling way.
- **Fashion Retail:** Disruptive innovation opportunity: Curate collaboration collections between established brands and emerging designers to create exclusive products that generate buzz and drive foot traffic to retail stores.

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