# LGBTQ Family Ads This Tylenol Commercial Will Tug At Your Heart Strings By Vasiliki Marapas | Published 2014-12-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tylenol-commercial References: [refinery29](http://www.refinery29.com/2014/12/79977/tylenol-lgbtq-commercial-norman-rockwell?utm_medium=rss) & [youtube](https://www.youtube.com/watch?list=PLnZb7IGo8zGdEw8RzWu5zKcQcLuPPIP9j&feature=player_embedded&v=omPV_xLloec) Word to the wise: don't watch this heartwarming [Tylenol](https://www.trendhunter.com/trends/proactive-support) commercial while in the presence of others, unless you'd like for them to see you as a blubbering mess. Just in time for the holiday season, the creative folks over at Tylenol have reimagined Norman Rockwell's painting 'Freedom From Want,' with an [LGBTQ](https://www.trendhunter.com/trends/walgreens-and-the-old-gays) family. Gone are the days in which the nuclear family of the 1950s reigned supreme. Nowadays, family comes in all sorts of shapes and sizes. The Beser-Carr-Schneider-Musich family featured in the commercial, for instance, includes a lesbian couple, an ex-husband and his new wife and a slew of children from different marriages and partnerships. Ultimately, Tylenol celebrates diversity in the family form with this a [tear-jerking holiday commercial](https://www.trendhunter.com/trends/the-power-of-wishes). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Family Advertising:** Opportunity to create advertisements that represent diverse family structures and celebrate inclusivity. - **Emotional Marketing:** Potential for brands to connect with consumers on an emotional level through heartwarming storytelling and relatable content. - **Progressive Representation:** Growing demand for media that reflects the diversity of modern society and promotes acceptance and equality. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to develop campaigns that embrace diverse family structures and promote inclusivity. - **Pharmaceutical:** Potential for pharmaceutical companies to use emotional marketing to resonate with consumers and build brand loyalty. - **Film and Media:** Growing market for films, TV shows, and digital content that feature diverse family dynamics and promote progressive representation. ## Related on Trend Hunter - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [Mature Queer Drugstore Campaigns](https://www.trendhunter.com/trends/walgreens-and-the-old-gays.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Drug-Free Pain Solutions](https://www.trendhunter.com/trends/proactive-support.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md)