# Asian-Inspired Canned Teas Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks By Laura McQuarrie | Published 2023-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twrl-milk-tea References: [newhope](https://www.newhope.com/people-and-company-profiles/twrl-milk-tea-bringing-asian-flavors-american-tea-lovers) & [twrlmilktea](https://twrlmilktea.com/)  Tea lovers in North America will appreciate the shelf-stable, sustainable and plant-based formulas that make up [Twrl Milk Tea's](https://www.trendhunter.com/trends/twrl-milk-tea-1) Asian-inspired lineup. In these products, nutrient-dense pea milk pairs with fair-trade teas sourced from regenerative family farms. The easy-to-enjoy [canned drinks](https://www.trendhunter.com/trends/chuh) are offered in a handful of flavors, including: Ube Milk Tea, Taiwan Style Black Milk Tea and Hojicha Toasted Green Tea. The brand got its start in a home kitchen when Olivia Chen and Pauline Ang set out to reimagine the milk teas they grew up enjoying as kids. Twrl Milk Tea will have a presence at the upcoming Natural Products Expo West and participation in (included) ACCESS, the retail growth accelerator that supports [BIPOC](https://www.trendhunter.com/trends/rare-tea-blend) food and beverage founders through the trade show experience. Asian drinks have seen an incredible surge in popularity in North America in recent years, which is a testament to their refreshing flavors, vibrant colors and unique ingredients. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 70% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Shelf-stable Plant-based Drinks:** Creating more flavors of shelf-stable plant-based drinks that use nutrient-dense milk alternatives and sustainably sourced teas. - **Regenerative Family Farms:** Partnering with regenerative family farms to source fair-trade teas for a more sustainable and socially responsible supply chain. - **Asian-inspired Canned Teas:** Continued innovation of Asian-inspired canned teas using unique and colorful ingredients that appeal to North American consumers. ### Where This Applies - **Plant-based Drinks:** Exploring the potential of using plant-based milk alternatives in more shelf-stable and convenient beverages to address growing demand for sustainable and healthy drink options. - **Sustainable Tea Production:** Revolutionizing the tea industry by adopting a more sustainable and socially responsible supply chain, including partnering with regenerative family farms and fair-trade sourcing. - **Natural Products Expo:** Leveraging opportunities at trade shows like Natural Products Expo to showcase innovative and socially responsible food and beverage brands, like Twrl Milk Tea. ## Related on Trend Hunter - [Retailer Boba Beverages](https://www.trendhunter.com/trends/twrl-milk-tea-1.md) - [Inclusive Bear-Focused Can Designs](https://www.trendhunter.com/trends/twrl-milk-tea-2.md) - [Oat Milk Tea Lattes](https://www.trendhunter.com/trends/asian-milk-teas.md) - [RTD Plant-Based Bubble Teas](https://www.trendhunter.com/trends/os-bubble.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Milk Tea Protein Powders](https://www.trendhunter.com/trends/milk-tea-protein.md) - [Bubble Tea-Inspired Protein Powders](https://www.trendhunter.com/trends/bubble-teainspired.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md)