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# Midsole-Accenting Men's Shoes
Two-Toned Soles Highlight Different Parts of the Sneaker's Bottom

By Jen Chae | Published 2013-07-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/twotoned-soles
References: [uk.geox](http://uk.geox.com/category/men-s-apparels_2698/geox-Patrick-Cox-Man_2699.uts) & [uk.geox](http://uk.geox.com/)

The Patrick Cox men's collection for [GEOX](https://www.trendhunter.com/trends/geox) S/S 13 is a unique take on two-toned soles. Most color-blocked shoes have soles that are all one tone in unison; two-toned soles are often split in color down the middle of the sole horizontally, but never patchy like Cox's designs. Contrasting colors like [vibrant orange and white](https://www.trendhunter.com/trends/black-and-total-orange), the unusual shoe design accents the mid section of the shoes' sole.

The [Newton](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire) sneakers have a thicker sole, which is segmented into two colors. While the orange soles are accented by distinguishable white midsoles, the cream-colored sole is embellished with camo print down the middle.

Through this collaboration with British shoe designer Patrick Cox, Geox further enhances its promise of meshing form with high-quality function. All GEOX shoes promise sweat-free technology.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 93% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Two-toned Soles:** Disruptive innovation opportunity: Create customizable two-toned soles for sneakers, allowing consumers to express their unique style.
- **Midsole Accenting:** Disruptive innovation opportunity: Develop techniques to accentuate and draw attention to the midsection of shoe soles, creating a distinctive design element.
- **Sweat-free Technology:** Disruptive innovation opportunity: Explore new materials and technologies to create sweat-free and breathable shoe soles, enhancing comfort and reducing odor.

### Sectors Adopting This

- **Footwear:** Disruptive innovation opportunity: Rethink traditional shoe designs and materials to create unique and eye-catching footwear.
- **Fashion:** Disruptive innovation opportunity: Combine bold color choices and unconventional design elements to push the boundaries of fashion.
- **Technology:** Disruptive innovation opportunity: Integrate advanced materials and technologies into footwear manufacturing processes to enhance performance and comfort.

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