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# Faded Two-Tone Sneakers
The Revitalized New Balance 580 Comes in Two New Colorways

By Riley von Niessen | Published 2016-08-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/twotone-sneakers
References: [hypebeast](http://hypebeast.com/2016/8/new-balance-580-gradients-20th-anniversary) & [newbalance](http://www.newbalance.ca)

Being one of the athletic brand's most popular models, the New Balance 580 has seen its share of updates over the years -- now including a set of two-tone sneakers which are marked by a unique faded transition.

Although the model was "Originally designed for off-road trail running in 1996," the New Balance 580 is now being marketed as a functional staple to everyday ensembles. This comes with the continuous inclusion of athletic wear in fashion, as well as the fast-paced lifestyle many urban dwellers adhere to.

With this, the two-tone sneakers still carry all the high-end features that they used to in terms of comfort and support, while also sporting a more vibrant design. Consumers can get the faded New Balance 580 in either a black and white or orange and red colorway.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 51% | Activity: 41% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Two-tone Sneakers:** Disruptive innovation opportunity: Developing customizable two-tone sneakers that allow consumers to create their own unique faded color transitions.
- **Athleisure Fashion:** Disruptive innovation opportunity: Creating versatile athletic wear that seamlessly transitions from the gym to everyday fashion.
- **Fast-paced Lifestyle:** Disruptive innovation opportunity: Designing fashion-forward footwear that combines style and functionality to cater to the needs of urban dwellers with busy lifestyles.

### Sectors Adopting This

- **Footwear:** Disruptive innovation opportunity: Incorporating sustainable materials and manufacturing processes into the production of footwear.
- **Fashion:** Disruptive innovation opportunity: Introducing innovative textiles and fabric technologies to enhance the performance and comfort of athletic wear.
- **Retail:** Disruptive innovation opportunity: Implementing personalized shopping experiences, such as virtual try-ons or AI-powered recommendations, to enhance customer satisfaction and increase sales.

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