# Borough-Rep Fashion The TWON Fall 2009 Lineup Proves Mo Money is Mo Problems By Robyn Currie | Published 2009-10-30 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/twon-fall-2009 References: [freshnessmag](http://www.freshnessmag.com/2009/10/29/twon-fall-2009-borough-presidents-t-shirt-collection/) & [twonnyc](http://www.twonnyc.com) The TWON Fall 2009 offering is absolutely incredible -- the t-shirt promote the unofficial presidents of the 5 boroughs of New York City. Using [rap heroes](https://www.trendhunter.com/trends/de-la-soul-x-levis) who busted out of the New York scene and placing them on a money green 'dead-prez' backdrop, the TWON Fall 2009 is representing. The best part is that the individuals chosen as the unofficial presidents are all rappers, from Notorious B.I.G. to Big Pun. **Implications** - It doesn't even take a deep knowledge of rap music and culture to appreciate just how badass these t-shirts really are. The TWON Fall 2009 Lineup is the epitome of style, and will undoubtedly have rap fans and fashion enthusiasts lining up to take a peek. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Rap-inspired Fashion:** Opportunity for fashion brands to create merchandise that integrates the influence of rap music and culture. - **Nostalgic Streetwear:** Chance for streetwear brands to tap into the nostalgia of iconic rap figures and create apparel that resonates with fans. - **Collaborative Apparel:** Potential for apparel brands to collaborate with rap artists to create limited edition collections that fuse fashion and music. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore rap-inspired designs and merchandise to capture the interest of rap fans. - **Streetwear:** Streetwear brands have an opportunity to create nostalgic apparel that pays homage to iconic rap figures. - **Music:** Music artists can collaborate with apparel brands to create unique collections that bridge the gap between fashion and music. ## Related on Trend Hunter - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md)