# Waterless Dual-Action Balms Cosmewax's Two-in-One Shaving & Cleansing Stick Supports Dermaplaning By Laura McQuarrie | Published 2026-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/twoinone-shaving-cleansing-stick References: [cosmeticsbusiness](https://cosmeticsbusiness.com/cosmewax-advances-the-stick-format-trend-with-hybrid)  In body care, cleansing and shaving have traditionally been treated as two distinct routines, each served by its own product lineups, but Cosmewax's Two-in-One Shaving & Cleansing Stick unites a nourishing, soothing solution for both purposes in one [solid balm](https://www.trendhunter.com/trends/allpurpose-beauty-balm). This [waterless hybrid product](https://www.trendhunter.com/trends/multiuse-complexion-stick) was recently presented at the New Product Expo at PLMA Amsterdam 2026, meeting the demand for sensorial formulas, technical performance, and value-packed multifunctional solutions that streamline routines. Thanks to its wholly plant-powered formula with 97% ingredients of natural origin, this balm stick melts upon contact with skin, and transforms into a [lightweight, milky cleanser](https://www.trendhunter.com/trends/water-wise) to support cleansing and dermaplaning in a single step. Key ingredients in the innovative, dual-action skincare balm include soy, almond, jojoba oils, plus chamomile and bisabolol. ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 80% | Activity: 86% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Waterless Solid Formulations:** A shift toward concentrated, anhydrous formats that reduce packaging and transportation footprints while enabling stable delivery of active botanicals. - **Multifunctional Personal Care:** Consumers' preference for streamlined routines is driving hybrid products that combine cleansing, treatment, and grooming functions in a single SKU. - **Plant-powered Clean-shave Hybrids:** Formulations centered on naturally derived oils and botanicals that melt-to-milk offer new sensory and efficacy profiles for combined cleansing and shaving experiences. ### Where This Applies - **Skincare and Grooming:** Brands in this space can reimagine product families around multifunctional balms that cater to both daily cleansing and professional techniques like dermaplaning. - **Retail Private Label:** Retailers seeking higher-margin exclusives may capitalize on streamlined, value-oriented hybrid sticks that appeal to convenience-minded shoppers. - **Cosmetic Ingredient Suppliers:** Suppliers of plant-based oils and soothing actives can develop concentrated, waterless ingredient systems tailored for solid-format delivery and skin-feel optimization. ## Related on Trend Hunter - [Moisturizing Body Toners](https://www.trendhunter.com/trends/melt-in-body-toner.md) - [Sci-Fi Fragrance Ranges](https://www.trendhunter.com/trends/star-wars-the-mandalorian-and-grogu.md) - [Long-Term Bodycare Campaigns](https://www.trendhunter.com/trends/skinsurance.md) - [Aroma-Driven Personal Care Collections](https://www.trendhunter.com/trends/chance-fragrance-line.md) - [Aesthetic-Forward Mother's Day Collaborations](https://www.trendhunter.com/trends/vera-bradley.md) - [Limited-Edition Beachy Bodycare](https://www.trendhunter.com/trends/native-surf-club-collection.md) - [Bold Scented Body Mists](https://www.trendhunter.com/trends/beast-mode-mens-body-mists.md) - [Plant-Powered Targeted Body Care](https://www.trendhunter.com/trends/targeted-body-care.md) - [Mom-Focused Grocer Campaigns](https://www.trendhunter.com/trends/natural-grocer.md)