# Company-Uniting Mice Collections Yamaha and Yamaha Motor Co. Released Collaborative Computer Mice By Colin Smith | Published 2022-03-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/two-yamahas-one-passion References: [hypebeast](https://hypebeast.com/2022/3/yamaha-motorcycle-instrument-inspired-computer-mice) & [instagram](https://www.instagram.com/yamahadesignlab/?utm_source=ig_embed&ig_rid=9f573935-e134-4a12-98c0-f55485ac1665)  Yamaha has launched two new [computer mice](https://www.trendhunter.com/trends/aluminum-mouse) as part of its 'Two Yamahas One Passion' initiative. This initiative is intended to unite the instrument-focused and automotive-focused sections of Yamaha's business, and to remind consumers that these two entities are in fact, the same high-standards company. Due to the vastly different business sectors of these two divisions, the two mice will represent these two different sectors. The first mouse is [brass instrument-themed](https://www.trendhunter.com/trends/d-mouse) with parts reminiscent of a trombone, such as two large circular pads for the left and right-click buttons and the brass tube-themed design of the mouse's body. The second mouse represents [Yamaha Motor Co.](https://www.trendhunter.com/trends/saxophoneinspired-hand-gripper) As such, this mouse has a bulky, black and gray design with carbon fiber pieces and an aerodynamic design. This mouse is intended to replicate the feeling of a Yamaha motorcycle with its aerated body and smooth handling. Image Credit: Yamaha, Yamaha Motor Co ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 74% | Activity: 63% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Brand-unifying Product Collaborations:** Collaborating on products that represent different parts of a company's business can unite the brand and provide new, innovative products that draw on multiple industry perspectives. - **Industry-mixing Tech Accessories:** Creating tech accessories that draw on design themes and features from different industries can create unique products that appeal to multiple customer bases. - **Corporate Synergies Initiatives:** Creating initiatives that connect different divisions of a company can promote collaboration and drive innovation through diverse perspectives. ### Industries Being Reshaped - **Consumer Electronics:** The computer mouse industry can draw on design themes from other industries to create unique, on-brand accessories that appeal to various customers. - **Music Instrument Manufacturing:** Collaborating on technology products that incorporate music-themed design cues can create brand awareness and provide innovative products. - **Automotive Manufacturing:** Incorporating design elements from high-performance vehicles into tech accessories such as computer mice can add a unique touch and attract customers interested in both industries. ## Related on Trend Hunter - [Collaborative Esports Mice](https://www.trendhunter.com/trends/fnatic.md) - [Feline-Friendly Music Accessories](https://www.trendhunter.com/trends/cat-music-box.md) - [Retro Car-Inspired Computer Mouse](https://www.trendhunter.com/trends/initial-d-3.md) - [Luxe Automotive Computer Mice](https://www.trendhunter.com/trends/level-10-m-hybrid.md) - [Saxophone-Inspired Hand Grippers](https://www.trendhunter.com/trends/saxophoneinspired-hand-gripper.md) - [Ergonomic See-Through Computer Mice](https://www.trendhunter.com/trends/lunar-artefacts-pointer-instrument.md) - [Sushi-Inspired Computer Mouses](https://www.trendhunter.com/trends/moushi-mouse.md) - [Cat-Friendly Conceptual Playful Furniture](https://www.trendhunter.com/trends/neko-yama.md) - [Three-in-One Wireless Mice](https://www.trendhunter.com/trends/bluetooth-smart-mouse.md)