# Two-Strap Dress Watches Timex Teams Up With WM Brown On A Rectangle Dress Watch By Ellen Smith | Written with AI assistance | Published 2026-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/two-strap-dress-watches References: [hiconsumption](https://hiconsumption.com/watches/wm-brown-x-timex-rectangle)  Timex has teamed up with WM Brown founder Matt Hranek on the WM Brown x Timex Rectangle, the first watch he has designed for the brand. Priced at $349, it comes with both a stainless steel bracelet and a brown leather strap, giving owners two ways to wear the same watch without buying extra accessories. The two bands use quick-release spring bars, so they can be swapped without tools. A small seconds subdial at 6 o’clock adds a traditional dress-watch detail while keeping the main dial uncluttered. The watch is available now through Timex and is not a limited edition. The collaboration brings Hranek’s design perspective to a watch priced below many designer-led releases. With both strap options included and no limited-edition restrictions, the Rectangle offers a flexible choice for buyers looking for a dress watch that can suit different occasions. Image Credit: Timex ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 92% | Activity: 83% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Convertible Dress Accessories:** Bundled interchangeable components are expanding perceived value by letting consumers adapt one product across formal and casual settings. - **Accessible Designer Collaborations:** Mid-priced partnerships with tastemakers create room for premium design cues without the scarcity or cost barriers of luxury releases. - **Tool-free Personalization:** Quick-release hardware introduces everyday customization that makes traditional accessories feel more modular, practical, and user-friendly. ### Who This Affects Most - **Watches:** Heritage watch brands are using flexible strap systems and collaboration-led design to refresh classic formats for modern buyers. - **Menswear:** Style-driven accessories that shift between occasions are blurring the line between wardrobe essentials and collectible personal goods. - **Fashion Retail:** Retailers can benefit from non-limited collaborative products that sustain demand while offering consumers built-in versatility at purchase. ## Related on Trend Hunter - [Stealthy Premium Chronographs](https://www.trendhunter.com/trends/timex-atelier.md) - [Square Dress Watches](https://www.trendhunter.com/trends/nano-universe-x-seiko.md) - [Crystal-Set Rectangular Bracelet watches](https://www.trendhunter.com/trends/crystal-set-rectangular-bracelet-watches.md) - [Studded Digital Watches](https://www.trendhunter.com/trends/t80.md) - [Golden Luxe Digital Watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex.md) - [Military Field Timepieces](https://www.trendhunter.com/trends/timex-mk1.md) - [Budget Dress Watches](https://www.trendhunter.com/trends/compact-cushion-watches.md) - [Featherweight Dress Watches](https://www.trendhunter.com/trends/featherweight-dress-watches.md) - [Vintage-Style Analog Watches](https://www.trendhunter.com/trends/vintage-brass-watches.md)