# Two-Sided Storytelling Ads Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story By Laura McQuarrie | Published 2015-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/two-sides References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/interactive-youtube-story-simultaneously-unravels-sides/) & [cornettotwosides](https://cornettotwosides.com/) There are always two sides to every story, but as they unravel, it's quite rare to get any more than just one perspective. [Cornetto](https://www.trendhunter.com/trends/cornetto-max) is changing this with its newest advertisement, aptly titled 'Two Sides,' that takes the form of an interactive [YouTube](https://www.trendhunter.com/trends/the-underdogs) video starring a boy named Josh and a girl named Carly. Using the annotations built into the YouTube player, viewers can change the way they experience the unraveling of the story by tuning into either the inner thoughts of the male or female voice. The interactive story spans about 10 minutes in length, but since it's possible to swap perspectives within the ad, it leaves much for viewers to explore. Ultimately targeting a young tech-savvy Millennial demographic with this format, Cornetto's message for ice cream lovers is that: "In love, if you dare, you win." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Storytelling Ads:** Developing immersive story-based ads can significantly improve engagement with the audience. - **Perspective-shifting Marketing:** Allowing users to experience different perspectives can create a more personalized experience. - **Multi-functional Ads:** Creating ads that serve multiple purposes such as entertainment and marketing can cater to a wider audience. ### Industries Being Reshaped - **Advertising:** Utilizing annotation features on video-sharing platforms can enhance advertising methods. - **Entertainment:** Incorporating interactive elements into storytelling can revolutionize entertainment content. - **Food and Beverage:** Combining immersive storytelling with marketing can create a unique user experience and showcase products in a new light. ## Related on Trend Hunter - [Generative AI Candy Campaigns](https://www.trendhunter.com/trends/starburst-different-every-time.md) - [Interactive Romantic Comedy Experiences](https://www.trendhunter.com/trends/choose-love-1.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Interactive Storytelling Platforms](https://www.trendhunter.com/trends/neverending-stories.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Multi-Layered Maximalist Treats](https://www.trendhunter.com/trends/cornetto-max.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)