# South African Marathons Marathon Tours & Travel Partners with Totalsports Two Oceans Marathon By Kalin Ned | Published 2026-07-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/two-oceans-marathon References: [endurancesportswire](https://www.endurancesportswire.com/totalsports-two-oceans-marathon-powered-by-byd-welcomes-marathon-tours-travel-as-international-travel-partner/)  Marathon [Tours & Travel](https://www.trendhunter.com/trends/amazon-marathon), a prominent destination travel company with a global network of offices, has been named the exclusive [International](https://www.trendhunter.com/trends/ab-inbev) Travel Partner for the Totalsports Two Oceans Marathon powered by BYD — a prestigious South African event often referred to as the world's most beautiful marathon. Marathon Tours & Travel and Totalsports Two Oceans Marathon have entered into a three-year agreement that will cover the 2027, 2028, and 2029 editions of the event. The partnership encompasses the event's flagship races, including the renowned 56-kilometre ultra marathon and the 21.1-kilometre half marathon, as well as ancillary events like the Night Run, International Friendship Run, and various trail run distances. Additionally, Marathon Tours & Travel becomes the sole official channel through which all international runners and those from the rest of Africa must secure their race entries. Image Credit: Marathon Tours & Travel ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 97% | Activity: 97% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Destination Race Tourism:** Global runners increasingly pair endurance events with curated travel experiences, creating space for premium packages that blend race entry, lodging, local culture, and logistics into a single offering. - **Exclusive Entry Channels:** Centralized international registration partnerships can reshape event access by giving travel operators a stronger role in managing demand, pricing, and participant experience. - **Multi-event Marathon Weekends:** Ancillary races such as night runs, friendship runs, and trail formats broaden participation beyond elite athletes, opening new revenue streams across fitness, tourism, and entertainment. ### Industries Being Reshaped - **Sports Tourism:** Major destination marathons are becoming anchor events for international travel, supporting integrated models that connect athletic participation with hospitality and regional exploration. - **Travel Agencies:** Specialized operators gain differentiation by controlling access to sought-after events while bundling itinerary planning, accommodation, and on-the-ground support for niche audiences. - **Event Management:** Prestigious race organizers can expand global reach through strategic travel partnerships that streamline foreign participation and enhance the overall event ecosystem. ## Related on Trend Hunter - [Impressive Endurance Running Accomplishments](https://www.trendhunter.com/trends/marathon-tours-travel.md) - [All-Inclusive Trail Running Retreats](https://www.trendhunter.com/trends/dirt-camp.md) - [Performance-Driven Brand Partnerships](https://www.trendhunter.com/trends/everest-base-camp-marathon.md) - [Ancient Trail-Inspired Running Fests](https://www.trendhunter.com/trends/greek-odyssey-running-festival.md) - [High-Profile Marathon Events](https://www.trendhunter.com/trends/tokyo-marathon.md) - [At-Home Trail-Running Experiences](https://www.trendhunter.com/trends/golden-trail-world-series.md) - [Branded Limited-Capacity Endurance Events](https://www.trendhunter.com/trends/amazon-marathon.md) - [Two-Day Marathon Events](https://www.trendhunter.com/trends/2027-tcs-london-marathon-double.md) - [Comprehensive Trail Running Platforms](https://www.trendhunter.com/trends/marathon-sports.md)