# Branded Two-in-One Outfits Christian Siriano Designed a Look for SweeTARTS' Be Both Campaign By Laura McQuarrie | Published 2019-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/two-in-one-outfit References: [prnewswire](https://www.prnewswire.com/news-releases/sweetarts-celebrates-the-freedom-to-be-both-through-fashion-collaboration-with-christian-siriano-300906253.html) & [sweetartscandy](http://www.sweetartscandy.com) As part of its Be Both campaign, which was launched earlier this year to target [Gen Z](https://www.trendhunter.com/trends/snackable-fashion) consumers, [SweeTARTS](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz) collaborated with designer Christian Siriano on a two-in-one outfit that embodies the spirit of the campaign and helps people celebrate their multi-dimensional selves. With Be Both, SweeTARTS is all about empowering people to be "more than one thing" and Siriano's SweeTARTS-inspired couture design incorporates elements that are soft and structured, fringed and dynamic. Specifically, the [SweeTARTS Original and Mini Chewy](https://www.trendhunter.com/trends/sweetarts-1) products served as inspiration for the creative two-in-one look. With its Be Both campaign, SweeTARTS draws parallels between Gen Z and itself, noting: "Our brand embraces surprising mash-ups, and embodies the idea of duality, just like Gen Z" and encourages them to reject confining themselves to a one-dimensional version of themselves. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Two-in-one Fashion:** There is a disruptive innovation opportunity in the fashion industry to develop more creative, versatile and functional outfits. - **Branded Collaborations:** There is an opportunity for disruptive innovation in collaborations between fashion brands and other industries to create unique and authentic branded fashion products. - **Multi-dimensional Branding:** There is an opportunity for disruptive innovation in branding strategies to promote a multi-dimensional identity to target Gen Z consumers who value individuality and diversity. ### Sectors Adopting This - **Fashion:** The fashion industry could benefit from disruptive innovation opportunities by creating more versatile and functional outfits. - **Food and Beverage:** The food and beverage industry could benefit from disruptive innovation opportunities by collaborating with the fashion industry to create authentic and unique branded fashion products. - **Marketing and Advertising:** The marketing and advertising industry could benefit from disruptive innovation opportunities by promoting a multi-dimensional branding strategy to target Gen Z consumers. ## Related on Trend Hunter - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Dual-Layered Candy Products](https://www.trendhunter.com/trends/tic-tac-two.md) - [Fashion-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-x-depop-box.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md)