# Two-in-One Cleansers The Future Perfect Water-Optional Cleanser Simplifies Double Cleansing By Laura McQuarrie | Published 2021-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/two-in-one-cleanser References: [coveteur](https://coveteur.com/april-2021-beauty-launches) & [coverfx](https://www.coverfx.com/products/future-perfect-water-optional-cleanser?utm_source=Rakuten&utm_medium=affiliate&utm_content=Skimlinks.com+&utm_campaign=1&ranMID=44458&ranEAID=2116208&ranSiteID=TnL5HPStwNw-3k8lN5XgGFnpVOBgbZ0JIg&LSNCRTID=1) Inspired by double cleansing, [Cover FX](https://www.trendhunter.com/trends/ms-irrelevant) created its first-ever cleanser and the two-in-one cleanser boasts a versatile formula. Double cleansing calls for using oil, balm or micellar water to break down makeup, SPF and sebum, before achieving a deeper clean with a water-based cleansing solution. The Future Perfect Water-Optional Cleanser is designed to simplify this routine from two steps to one, as it helps with washing the face and removing makeup. As a two-in-one product, the facial cleanser can be used with water or [without rinsing](https://www.trendhunter.com/trends/water-wise). Some of the key components of the product include vegetable-based amino acids, soothing oat extracts and additional extracts from grapefruit, cucumber and chamomile extracts. The antioxidant-rich formula is beneficial for double cleansing the skin in an effective way, all without stripping the skin of essential moisture. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Water-optional Cleansers:** The creation of water-optional two-in-one cleansers provide a convenient and sustainable solution for double-cleansing. - **Multi-functional Beauty Products:** More brands are developing multi-functional beauty products that provide efficient solutions for everyday routines. - **Antioxidant-rich Formulas:** Antioxidant-rich formulas offer an additional key component for skin health and beauty routines. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry is constantly evolving as consumers demand more sustainable, multi-functional, and innovative products. - **Skincare:** Skincare products are adapting to provide more efficient and convenient solutions for achieving healthy and beautiful skin. - **Cosmetics:** Cosmetics brands continue to create products that serve a dual-purpose of both aesthetics and skincare benefits. ## Related on Trend Hunter - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Bi-Phase Foaming Cleansers](https://www.trendhunter.com/trends/great-skin-double-cleanse.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Plumping Two-Step Cleansers](https://www.trendhunter.com/trends/double-cleansing-system.md) - [Two-Step Facial Cleansers](https://www.trendhunter.com/trends/duocleanse.md) - [Transformative Two-Step Cleansers](https://www.trendhunter.com/trends/daily-cleansing-protocol.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md)