# Emotive Owl Wine Bottles The Whimsical Designs of Two Hoots Offers a Carefree Drinking Experience By Leslie Chen | Published 2011-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/two-hoots References: [thedieline](http://www.thedieline.com/blog/2011/11/9/two-hoots.html) & [wineaccess](http://www.wineaccess.ca/wines/item/two-hoots) Wine bottle designs can often be less than endearing, but the Two Hoots wine takes a completely different route by offering whimsical illustrations of adorable owls. The new designs for Two Hoots are targeted towards a younger audience and it seems like the carefree look definitely achieves this perfectly. Not only are the designs of these wine bottles completely eye-catching, but each of the owl's facial expressions appear accordingly to the taste of each wine as well. If one of the wines is described as having a flirty taste, the owl will similarly evoke the same attitude. Make choosing a wine easier with the ingeniously emotive Two Hoots bottle designs. **Implications** - Designs featuring a whimsical design attract more shoppers than those focused on practicality. Companies could integrate their most popular items with a carefree design in order to increase their sales. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Wine Bottles:** Designing wine bottles with playful and endearing characters is a trend that is gaining popularity amongst the younger audience. - **Emotive Packaging:** Integrating packaging with emotive designs, that match the product's character and taste, is a trend that is set to revolutionize the way companies market their products. - **Targeting Younger Audience:** Developing products, such as wine, that cater to younger audiences with creative and playful designs can potentially open up new markets for companies. ### Sectors Adopting This - **Wine Industry:** Wineries are in a unique position to incorporate creative designs for their labels and packaging to attract younger consumers and increase sales. - **Marketing Industry:** Marketing agencies should leverage emotive packaging designs to help their clients stand out in crowded markets and appeal to younger audiences. - **Retail Industry:** Retailers, especially those that sell wine, should explore playful and creative packaging designs to attract a younger demographic and increase sales. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md)