# Two-Headed Ball Gowns Jeremy Scott Turns The Dress World Upside Down for Fall 2010 RTW By Hayley Grieve | Published 2010-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/two-headed-ball-gowns References: [style](http://www.style.com/fashionshows/complete/F2010RTW-JSCOTT?page=2) & [jeremyscott](http://www.jeremyscott.com/) During Jeremy Scott's New York fashion show this week, the designer showed he really cares about gals that want to get the most out of a little black dress. This gown literally has no end, because each hemline is a neckline in itself. In true Jeremy Scott theatrics, his model strutted out holding the other end of her dress with a novelty gold hanger. Adding to the effect was the 1950's Barbie ponytail and cat-eye liner. The hanger seemed to serve a second purpose of avoiding a serious (gown)trainwreck. That is, until your arm gets tired of waving in the air at a party. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Fashion:** Designing clothing with innovative features that can be worn in multiple ways to appeal to consumers looking for versatility. - **Novelty Accessories:** Creating unique accessories that complement multi-functional clothing, such as Jeremy Scott's novelty hanger that serves both as a fashion statement and a functional tool. - **Creative Design Techniques:** Incorporating unconventional design techniques like turning hems into necklines to create distinct and memorable fashion pieces. ### Where This Applies - **Fashion Industry:** The Fashion Industry can incorporate multi-functional designs and novelty accessories to create a new market segment that appeals to consumers looking for versatility and uniqueness. - **Textile Industry:** The Textile Industry can develop new fabrics and materials that allow for unconventional design techniques like turning hems into necklines to create unique fashion pieces. - **Retail Industry:** The Retail Industry can capitalize on multi-functional fashion and creative design techniques to offer products that meet the diverse needs and preferences of today's consumers. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)