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# Clever Bug Spray Campaigns
Ben's Insect Repellent Can Turn Around Any Trip Outdoors

By Vincent Salera | Published 2009-03-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/two-handed-messages-bens-insect-repellent-uses-clever-copy-to-sell-product
References: [adsoftheworld](http://adsoftheworld.com/media/print/ben_s_insect_repellent_camping)

These ads for Ben’s Insect Repellent uses clever copy with [fun cartoonish illustrations](https://www.trendhunter.com/trends/chiikawa-insect-repellent) to deliver their message that with their brand of [insect repellent](https://www.trendhunter.com/trends/off-active-insect-repellent), you can fully enjoy the outdoors--even when you’ve already decided that you hate it. My favorite one reads “I HATE CAMPING IS AWESOME.”

These great ads were created by [advertising agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign) Rethink in Vancouver, Canada with creative direction by Chris Staples, Ian Grais and Yusong Zhang. The copy was written by Simon Bruyn.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 7% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Outdoor-inspired Ads:** Creating fun and innovative advertising campaigns with outdoor themes can increase brand awareness and positively impact sales.
- **Humorous Marketing:** Using witty and entertaining messaging in marketing can help brands stand out and create a more memorable impression on consumers.
- **Cartoonish Illustrations:** Incorporating fun and playful cartoon-style illustrations in advertising can help capture attention and create a lighthearted tone for the brand.

### Where This Applies

- **Outdoor Recreation:** Companies in the outdoor recreation industry can utilize creative advertising campaigns to reach new audiences and showcase the benefits of their products.
- **Consumer Goods:** Consumer goods companies can incorporate humor and playful visuals in their marketing efforts to differentiate themselves in a crowded market and drive sales.
- **Advertising and Marketing:** Advertising agencies and marketing firms can develop innovative and engaging campaigns for clients using the power of humor and creative visuals.

## Related on Trend Hunter

- [Natural Outdoor Bug Repellents](https://www.trendhunter.com/trends/bug-buster-insect-repellent.md)
- [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)
- [Premium Insect Repellents](https://www.trendhunter.com/trends/ranger-ready-repellents.md)
- [Hybrid Bug Spray Sunscreens](https://www.trendhunter.com/trends/skin-so-soft-bug-guard.md)
- [All-Encompassing Repellent Kits](https://www.trendhunter.com/trends/repellent-kit.md)
- [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md)
- [Odorless Insect Repellents](https://www.trendhunter.com/trends/mosquito-tick-repellent.md)
- [Bear Spray Education Ads](https://www.trendhunter.com/trends/sabres-frontiersman.md)
- [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)