# Elegant Woodside Editorials The Two Faces Two Looks Weronika Mamot Photoshoot is Girly Glam By Jana Pijak | Published 2012-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/two-faces-two-looks References: [designscene.net](http://www.designscene.net/2012/10/faces-weronika-mamot.html) & [wmamot.ocom.pl](http://www.wmamot.ocom.pl) The 'Two Faces Two Looks' editorial is lensed by Polish photographer Weronika Mamot who captured models Kasia Kmiotek and Klaudia Strzyzewska as they posed against a wooded outdoor backdrop. The girls are outfitted by wardrobe stylist and makeup artist Anna Malecka, who dresses them in day-to-evening staples while giving them each a different beauty look that reflects their wardrobe. This striking editorial features two opposing looks: a bold brunette and a soft, natural blonde. While the brunette boasts [bold makeup](https://www.trendhunter.com/trends/songs-of-siren), slicked back hair and a wardrobe of eye-catching eveningwear pieces, the blonde sports a more casual day look consisting of denims and [crisp white shirts](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Her everyday attire is paired with subtly applied cosmetics that make for [a more natural beauty look](https://www.trendhunter.com/trends/contemporary-femininity). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Opposing Beauty:** Opportunities for beauty and fashion brands to incorporate contrasting looks in their campaigns, product lines and services. - **Outdoor Editorials:** Disruptive innovation opportunities in outdoor fashion editorials, pushing beyond the aesthetics of indoor shoots. - **Day-to-evening Style:** Opportunities for fashion and beauty brands to explore the concept of a seamless transition from day to evening looks in their product and service offerings. ### Sectors Adopting This - **Fashion:** Incorporating the idea of two contrasting looks in fashion collections, campaigns, and runway shows. - **Beauty:** Creating products and services that cater to both bold and natural beauty looks in one cohesive offering. - **Photography:** Pushing creative boundaries in outdoor editorial photography, exploring the beauty of outdoor spaces and outdoor lighting. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Contrasting Facade Panoramic Residences](https://www.trendhunter.com/trends/two-face-house.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)