# Cosmetic Chameleon Captures The Two Faces Muine Editorial Embraces Unconventional Beauty By Jana Pijak | Published 2013-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/two-faces-muine References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/anna-emilia-saari-for-muine-april-2013/) & [beautyscene.net](http://www.beautyscene.net) The 'Two Faces' Muine beauty story is featured in the publication's April 2013 issue. Captured by photographer Han Jung Chul's lens model chameleon Anna Emilia Saari poses in studio while sporting an array of [dramatic cosmetic and colored hair looks](https://www.trendhunter.com/trends/barry-m-beauty). The magazine's editor Kang Min Kyung is the creative mind behind this [striking image series](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) that explores an avantgarde makeup aesthetic. Whether referencing 20s inspired eye makeup, lace clad face embellishments or 60s mod hair styling, the 'Two Faces' Muine beauty story is the opposite of expected. Model Anna Emilia Saari plays a number of diverse roles and proves she is a face to watch as she pulls off ethereal, sultry and goth-inspired cosmetic applications that each embrace an [avant-garde visual tone](https://www.trendhunter.com/trends/chanels-spring-2025). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Avant-garde Makeup:** There is an opportunity for disruptive innovation by creating new, unconventional beauty products and application techniques to cater to those seeking more unique and artistic looks. - **Dramatic Cosmetic Looks:** Cosmetic companies can innovate by developing new products with bolder, more intense colors and textures to enable customers to achieve more dramatic looks. - **Model Diversity:** Brands can innovate and appeal to a wider audience by embracing diverse models with unique features and promoting a more inclusive definition of beauty standards. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies have an opportunity to innovate and differentiate themselves by developing new, unique products that cater to those seeking unconventional beauty looks and diverse customers. - **Fashion:** Fashion brands can align themselves with the avant-garde makeup trend and create collections that celebrate bold, artistic beauty looks. - **Photography:** Photographers can experiment with unique makeup, hair, and styling techniques to create visually striking images that embrace the unconventional beauty trend. ## Related on Trend Hunter - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md)