# Charitable Clothing Brands Two Blind Brothers Funds Blindness Research with Mystery-Box Strategy By Niko Pajkovic | Published 2021-08-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/two-blind-brothers References: [chicago.suntimes](https://chicago.suntimes.com/doing-well/2020/11/5/21551119/two-blind-brothers-clothing-brand-philanthropy-blindness-fundraising) & [twoblindbrothers](https://twoblindbrothers.com/) Two Blind Brothers is a [charitable clothing brand](https://www.trendhunter.com/trends/hats-for-hope-movement) founded by Bradford and Bryan Manning, a pair of brothers who have lost the majority of their vision due to a rare degenerative eye disorder called Stargardt disease. In an effort to raise money for a cure, the Manning brothers launched this one-of-a-kind clothing company, which invites prospective customers to "shop blind." The innovative strategy, which helped the brothers raise over $700,000 for their cause, requires customers to buy [mystery boxes](https://www.trendhunter.com/trends/emi-jay-blind-box) that are filled with Two Blind Brothers apparel. Boxes could include the brand's signature t-shirts, socks, knit beanies, sunglasses, and more. Of course, shoppers will not be able to select any specific items for their boxes, making what they receive a total surprise. The company currently offers three different boxes at varying price points, and only requires purchasers to fill out their t-shirt size to submit an order. All of the profits earned are then turned over to charitable organizations such as the [Foundation Fighting Blindness](https://www.trendhunter.com/trends/reunited-luxury), funding researching on retinal-related ailments and conditions. Image Credit: Behance ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 15% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Charitable Mystery-box Sales:** Other charitable organizations can incorporate surprise mystery-box sales to bring in revenue and support their causes. - **Socially-driven Apparel:** Apparel brands can incorporate a social or humanitarian message into their brand identity to differentiate and drive sales. - **Innovative Fundraising Strategies:** Other charitable organizations can innovate new fundraising strategies like Two Blind Brothers to bring in revenue and support their causes. ### Industries Being Reshaped - **Socially-driven Apparel Industry:** Companies in the apparel industry can differentiate themselves by incorporating a social or humanitarian message into their brand identity. - **Charitable Retail Industry:** Charitable retail organizations and non-profits can innovate new fundraising strategies like Two Blind Brothers to bring in revenue and support their causes. - **Non-profit Fundraising Industry:** Non-profit organizations can experiment with innovative fundraising methods like charitable mystery-box sales to bring in revenue and support their causes. ## Related on Trend Hunter - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Braille Chocolate Boxes](https://www.trendhunter.com/trends/holiday-braille-box.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Inventive Charity Initiatives](https://www.trendhunter.com/trends/spark-financial.md) - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Vison Loss Research Fundraisers](https://www.trendhunter.com/trends/fighting-blindness-canada.md)