# Rugged Manly Lookbooks The Two Angle Fall 2013‏ Campaign is Eclectic and Masculine By Sarah St.Jules | Published 2013-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/two-angle-fall-2013 References: [twoangle.fr](http://www.twoangle.fr/fr/) & [twoangle.fr](http://www.twoangle.fr/fr/424-warmy.html) There is something really authentic when a collection comes together to demonstrate a strong [masculine aesthetic](https://www.trendhunter.com/trends/siegelman-stable-1), and the Two Angle Fall 2013 accomplished that feat. The clothes are both modern and rustic. There seems to be an inherit hipster vibe to the shoot, even though it isn’t pronounced. The [urban background](https://www.trendhunter.com/trends/andwander-fw25) combined with the [plaid and jean looks](https://www.trendhunter.com/trends/beams-plus-fw25) were a perfect juxtaposition. The model that was the focus was the perfect choice for this spread. He was chiselled but masculine, and his beard added a great effect to the overall feel of the shoot. The Two Angle Fall 2013 campaign was a great depiction of what men will be wearing this fall, and it looks really good. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Strong Masculine Aesthetic:** Opportunity in creating fashion lines and campaigns that showcase a rugged and authentic masculine look ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to design and market collections targeting the strong masculine aesthetic ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)