# Viral Trend-Inspired Confections The Twizzlers Straws are Available in Dirty Soda-Inspired Flavor By Kalin Ned | Published 2026-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twizzlers-straws References: [prnewswire](https://www.prnewswire.com/news-releases/twizzlers-launches-new-twizzlers-straws-flavor-inspired-by-the-dirty-soda-trend-302707275.html)  [Twizzlers](https://www.trendhunter.com/trends/twizzlers-refreshments), a brand under [The Hershey Company](https://www.trendhunter.com/trends/candy-inspired-flavored-iced-teas) known for its iconic chewy licorice treats, has launched a new limited-quantity flavor of its Twizzlers Straws inspired by the viral Dirty Soda trend. The new product features a blend of vanilla, lime, and coconut notes designed to function both as an edible straw and a sweet snack. The Twizzlers Straws build upon a long-standing fan behavior where people have creatively used regular Twizzlers as makeshift straws to add a playful, flavorful twist to their drinks. With the new flavor, the brand participates directly in the Dirty Soda ritual, which involves customizing soda with flavored syrups, cream, and fruit add-ins. The straws are being released in limited quantities through online channels including the Hershey's shop website and the Gopuff delivery service in select cities, as well as at specific [Hershey's Chocolate World](https://www.trendhunter.com/trends/hersheys-chocolate-world1) locations during designated weekends. Image Credit: Twizzlers ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 91% | Activity: 91% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Snack-as-functional-accessory:** Brands are transforming edible snacks into multifunctional accessories that combine consumption with utility, creating new product formats that blur confectionery and utensil categories. - **Viral-culture Productization:** This phenomenon captures how social-media-driven rituals are being converted into limited-run physical products that monetize fleeting trends and fandom behaviors. - **Limited-drop E-commerce Exclusives:** Consumers are responding to scarcity-driven online releases and delivery partnerships, encouraging time-sensitive product launches and hyper-targeted city rollouts. ### Who This Affects Most - **Confectionery:** Products that marry playful formats with novel flavors open pathways for confectioners to innovate beyond traditional candy roles and enter adjacent use-case categories. - **Beverage:** The cross-over between drink customization rituals and edible drink accessories signals new co-branded opportunities between soda producers and snack makers. - **Direct-to-consumer Retail:** The prominence of limited online drops and delivery partnerships highlights shifts in distribution models that favor targeted digital launches and experiential pop-up events. ## Related on Trend Hunter - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Seasonal Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company-halloween.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md) - [Scent-Flavored Straws](https://www.trendhunter.com/trends/air-up-straw.md) - [Free-From Parlor-Inspired Sodas](https://www.trendhunter.com/trends/nixie-sodas.md) - [Sour-Sweet Candy Straws](https://www.trendhunter.com/trends/apple-raspberry-flyers.md) - [Dirty Soda Shops](https://www.trendhunter.com/trends/fiiz-drinks.md) - [Sweet-Sour Pickle Candies](https://www.trendhunter.com/trends/all-pickle-straws.md) - [Fruity Licorice Desserts](https://www.trendhunter.com/trends/twizzlers-refreshments.md)