# Bunny-Shaped Strawberry Licorice Twizzlers Bunnies are Here for Easter 2022 By Katherine Pendrill | Published 2022-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twizzlers-bunnies References: [sports.yahoo](https://sports.yahoo.com/twizzlers-bunnies-hop-easter-basket-212900419.html)  If you're tired of giving out chocolate bunnies for Easter, [Hershey's](https://www.trendhunter.com/trends/hershey-easter-products) has just unveiled a delicious new option: [Twizzlers](https://www.trendhunter.com/trends/twizzlers-refreshments) Bunnies. Available in stores now ahead of Easter 2022, the new Twizzlers Bunnies are the latest addition to [Hershey's seasonal lineup](https://www.trendhunter.com/trends/the-hershey-company-easter). The new product consists of bite-sized licorice treats shaped into the profile of tiny bunnies. As for the taste, the new bunnies are actually cherry-flavored, which is a slight departure from the traditional strawberry-flavored Twizzlers twists. As the online description reads: "A group of rabbits is called a fluffle, but bunnies that are cute, red and cherry flavored, we call them delicious! TWIZZLERS Easter Bunnies Cherry Flavored Candy is a wonderful treat to tuck into Easter baskets or for snacking between egg hunts." Image Credit: Hershey's ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 93% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Festive Flavored Confectionery:** Focusing on producing products with flavors that relate to different occasions and festivals can lead to disruptive innovation opportunities. - **Unique Seasonal Shapes:** Creating unique shapes for seasonal confectioneries can result in disruptive innovation opportunities. - **Eco-friendly Packaging:** Switching to eco-friendly packaging options for seasonal confectionery items can lead to disruptive innovation opportunities as customers are now more keen on sustainable packaging. ### Sectors Adopting This - **Confectionery:** Incorporating unique shapes and flavors for seasonal confectionery items can drive sales and attract customers. - **Holiday Seasonal Products:** Developing a range of seasonal themed products can result in more sales opportunities for retail stores during peak holiday seasons. - **Sustainable Packaging:** The shift to environmentally conscious products continues to grow, leading to increased demand for eco-friendly packaging in the food and beverage industry. ## Related on Trend Hunter - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Ghost-Shaped Candies](https://www.trendhunter.com/trends/ghosts-cherry-flavored-candy.md) - [Fruity Licorice Desserts](https://www.trendhunter.com/trends/twizzlers-refreshments.md) - [Cereal-Infused Candy Rabbits](https://www.trendhunter.com/trends/white-candy-rabbit.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Easter-Themed Candy Barks](https://www.trendhunter.com/trends/choceur-bunny-bark.md) - [Chewy Egg-Packaged Easter Candies](https://www.trendhunter.com/trends/hichew-bites-easter-eggs.md)