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# Triple-Flavor Candy Bars
The TWIX Triple Chocolate Bar Has a Satisfying Texture and Flavor

By Michael Hemsworth | Published 2018-12-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/twix-triple-chocolate
References: [trndmonitor](https://trndmonitor.com/snack-spotlight-classic-cookie-bar-meets-even-more-chocolate-in-new-twix-triple-chocolate-cookie-bars/) & [mars](http://www.mars.com/)

The [TWIX](https://www.trendhunter.com/trends/twix-snickerdoodle) Triple Chocolate candy bar is the latest creation from Mars that is set to offer consumers a scrumptious way to satisfy their sweet tooth. The bar is reported to have triple the chocolatey goodness along with the familiar [caramel and cookies](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff) that consumers have come to expect from the [widely popular snack](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream). The bars maintain a flavor and texture profile that builds on the success of the original to offer consumers a new yet familiar product to try out rather than taking a chance on something completely out of the ordinary.

The TWIX Triple Chocolate candy bar is available now at major retailers nationwide and also sports a slightly darker branding aesthetic on the front to convey the richer, more satisfying experience it will offer.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Triple-flavor Candy Bars:** Disruptive Innovation Opportunity: Develop new candy bar flavors that combine multiple decadent tastes to offer consumers a unique and satisfying experience.
- **Texture and Flavor:** Disruptive Innovation Opportunity: Experiment with different textures and flavors to create new and exciting candy bar products that appeal to consumers' preferences.
- **New Product Variations:** Disruptive Innovation Opportunity: Introduce variations of popular snack products with innovative twists, such as incorporating multiple flavors or textures.

### Industries Being Reshaped

- **Confectionery Industry:** Disruptive Innovation Opportunity: Explore new flavor combinations and textures within the confectionery industry to attract consumers and stay ahead of competitors.
- **Food and Beverage Industry:** Disruptive Innovation Opportunity: Expand product offerings by creating innovative candy bar flavors and textures that cater to changing consumer preferences in the food and beverage industry.
- **Snack Industry:** Disruptive Innovation Opportunity: Continuously develop new snack variations, such as triple-flavor candy bars, to captivate consumers and drive growth in the snack industry.

## Related on Trend Hunter

- [Cookie-Flavored Candy Bars](https://www.trendhunter.com/trends/twix-cookie-dough.md)
- [Baked Cookie Chocolate Bars](https://www.trendhunter.com/trends/twix-snickerdoodle.md)
- [Crispy Candy Bar Biscuits](https://www.trendhunter.com/trends/twix-secret-centre-biscuits.md)
- [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md)
- [Snacking-Friendly Cookie Bar Bites](https://www.trendhunter.com/trends/twix-bits.md)
- [Filling-Focused Chocolate Bars](https://www.trendhunter.com/trends/snickers-xtreme.md)
- [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md)
- [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/twix-ice-cream-cones.md)
- [Biscuit-Infused Chocolate Bars](https://www.trendhunter.com/trends/nestl-choco-trio.md)