# Baked Good-Inspired Candy Bars Twix Salted Caramel Cookie Bars are Crafted with Sea Salt By Michael Hemsworth | Published 2021-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twix-salted-caramel References: [chewboom](https://www.chewboom.com/2021/09/01/new-twix-salted-caramel-cookie-bar-rolling-out-nationwide-on-september-13-2021/) & [twix](https://www.twix.com) The Twix Salted Caramel cookie bars are the latest flavor variety of the candy bar that will offer consumers with a baked good-inspired way to indulge their craving in a convenient way. The candy bars are crafted with a blend of caramel along with a crunchy cookie and just the right amount of sea salt before being covered in a [creamy milk chocolate coating](https://www.trendhunter.com/trends/milk-chocolate-with-caramel). The candy bar is part of the brand's foray into [new flavor profiles](https://www.trendhunter.com/trends/barebells) as it seeks to keep the classic confection relevant for today's consumer. The Twix Salted Caramel cookie bars are positioned to launch starting on September 13, 2021 at select retailers before being launched on a nationwide basis in 2022. Image Credit: Twix ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Baked Good-inspired Candy Bars:** Opportunity to innovate by creating new candy bars with unique baked good-inspired flavors to appeal to consumers' love for both sweets and baked goods. - **Salted Caramel Trend:** Opportunity to add a salted caramel flavor variation to current and new products, as it's a popular and growing trend amongst consumers. - **Convenient Indulgence:** Opportunity to create more convenient ways for consumers to indulge in sweets, such as on-the-go candy bars that replicate the flavors of baked goods. ### Where This Applies - **Candy Manufacturing:** Candy manufacturers can explore new flavor opportunities by experimenting with baked good-inspired candy bars. - **Snack Foods:** Snack food companies can jump on the salted caramel trend by incorporating it into new products or variations of current ones. - **Confectionery Retail:** Confectionery retailers can offer consumers more options for convenient indulgence, such as pre-packaged baked good-inspired candy bars. ## Related on Trend Hunter - [Baked Cookie Chocolate Bars](https://www.trendhunter.com/trends/twix-snickerdoodle.md) - [Cookie-Flavored Candy Bars](https://www.trendhunter.com/trends/twix-cookie-dough.md) - [Salted Candy Bar Coffees](https://www.trendhunter.com/trends/biggby-coffee-twix-drinks.md) - [Snacking-Friendly Cookie Bar Bites](https://www.trendhunter.com/trends/twix-bits.md) - [Crispy Candy Bar Biscuits](https://www.trendhunter.com/trends/twix-secret-centre-biscuits.md) - [Autumnal Candy Ice Creams](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream.md) - [Candy Bar-Topped Dessert Brownies](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/twix-ice-cream-cones.md) - [Nostalgic Salted Caramel Bars](https://www.trendhunter.com/trends/salted-caramel-butterfinger.md)