# Hybrid Holiday Candy Packs Limited-Edition TWIX Hallowmas Packs Combine Spooky & Festive Fun By Laura McQuarrie | Published 2025-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twix-hallowmas References: [prnewswire](https://www.prnewswire.com/news-releases/twix-unveils-its-first-ever-hallowmas-celebration-where-halloween-meets-holiday-cheer-302591373.html) & [TWIX](http://www.TWIX.com/Hallowmas)  People love the spooky fun of Halloween and the cozy magic of Christmas, and those who love combining the special occasions will delight in the limited-edition TWIX Hallowmas Pack, which features TWIX Ghoulish [Green](https://www.trendhunter.com/trends/boox1) Fun Size and the all-new TWIX Snowman. Within the pack, fans will find a classic TWIX bar with a "creepy green cookie twist," and a holiday-shaped bar debuting early for Hallowmas. Fans of TWIX and mashup holidays can look forward to picking up the Hallowmas Pack for just $2 on October 22nd, and restocking on October 29th. To kick-start [Halloween and Christmas celebrations](https://www.trendhunter.com/trends/mars-2024-holiday-gift-guide), TWIX is hosting a pop-up experience in New York City featuring Zombie Claus that captures the spirit of the exclusive pack. Fans can also enter the Candy & Cash Sweepstakes for the chance to win a bundle of TWIX for Halloween and a bundle of cash worth $20,000 for Christmas. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 82% | Activity: 93% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Mashup Holiday Treats:** Specialty confectionery items that blend elements from multiple holidays provide a unique taste experience that excites consumers seeking novelty. - **Experiential Pop-up Stores:** Temporary retail experiences that immerse consumers in a brand's narrative foster deep engagement and memorable interactions with the product. - **Holiday-themed Sweepstakes:** Seasonal contests that offer combined prize packs and exclusive merchandise encourage heightened consumer participation and brand loyalty. ### Where This Applies - **Confectionery Industry:** Innovation in seasonal and hybrid candy offerings disrupts traditional holiday sales cycles by introducing cross-celebration appeal. - **Retail Experience Design:** Conceptual retail environments that blend thematic elements captivate consumers and drive foot traffic to physical locations. - **Marketing and Promotions:** Creative promotional campaigns that integrate holiday elements can effectively attract diverse consumer demographics and boost brand visibility. ## Related on Trend Hunter - [Green Halloween Candy Bars](https://www.trendhunter.com/trends/ghoulish-green.md) - [Texture-Packed Halloween Candies](https://www.trendhunter.com/trends/2026-mars-halloween.md) - [Gifting-Friendly Chocolate Packs](https://www.trendhunter.com/trends/twix-friends-christmas-selection.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md) - [Ghost-Shaped Candies](https://www.trendhunter.com/trends/ghosts-cherry-flavored-candy.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Seasonal Insight-Driven Candy Products](https://www.trendhunter.com/trends/mars-wrigley-christmas-2026.md)