# Mature Consumer Chocolate Bars Twix Dark is a More Refined Take on the Brand's Original Candy Bar By Michael Hemsworth | Published 2017-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twix-dark References: [brandeating](http://www.brandeating.com/2017/05/dark-chocolate-twix-available-starting-this-month.html) Traditional candy bars are formulated more for children than adults, so the new Twix Dark comes as an option that is more suitable for mature consumers to enjoy. Set to roll out from [Mars](https://www.trendhunter.com/trends/mars-chocolate-products) Chocolate starting this month, the new candy bar from the brand builds on the original recipe by replacing the milk chocolate with dark chocolate. This augments the flavor profile of the candy bar to be more refined and suitable for those who are looking for a more premium option to enjoy as a treat. Brands are looking for ways to make classic products more applicable to consumers as they grow up, which is seeing products like the Twix Dark being developed. According to Mars, the use of dark chocolate positions the candy bar as "a more permissible treat." ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Adult-targeted Candy Bars:** Brands are creating candy bars that cater to the mature consumer demographic, offering more refined flavors and ingredients. - **Premium Chocolate Options:** The use of dark chocolate in candy bars presents an opportunity for brands to provide a more premium option for consumers seeking a higher-quality treat. - **Adapting Classic Products:** Brands are innovating by modifying traditional candy bar recipes to better suit the changing preferences and needs of growing adult consumers. ### Industries Being Reshaped - **Chocolate Manufacturing:** The chocolate industry can capitalize on the trend of developing adult-targeted candy bars by introducing new flavors and variations to cater to mature consumers. - **Confectionery:** Within the confectionery sector, there is an opportunity for companies to offer premium chocolate options that appeal to consumers looking for refined and indulgent treats. - **Food and Beverage:** In the broader food and beverage industry, there is room for disruptive innovation by adapting classic products to align with changing consumer demographics and preferences. ## Related on Trend Hunter - [Crispy Cocoa-Packed Candies](https://www.trendhunter.com/trends/dark-maltesers.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Crispy Candy Bar Biscuits](https://www.trendhunter.com/trends/twix-secret-centre-biscuits.md) - [Filling-Focused Chocolate Bars](https://www.trendhunter.com/trends/snickers-xtreme.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [Snacking-Friendly Cookie Bar Bites](https://www.trendhunter.com/trends/twix-bits.md)