# Social Media Chardonnay Fledgling 'Twitter' Wine Encourages Child Literacy By Marissa Liu | Published 2009-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-wine References: [techcrunch](http://www.techcrunch.com/2009/10/15/twitter-would-like-some-cheese-with-its-wine/) & [blogs.sfweekly](http://blogs.sfweekly.com/foodie/2009/10/twitter_launches_its_own_fledg.php?page=1) [Twitter](https://www.trendhunter.com/trends/super-follows) wine, under the label Fledgling Wine, is a collaboration between the social medai site and San Francisco-based winery Crushpad. Twitter wine is a charitable side venture with proceeds going to Room to Read, an organization that encourages literacy for children around the world. Twitter wine comes in two varieties: a [2009 Fledgling Pinot Noir](https://www.trendhunter.com/trends/complicated-pinot-noir) and a [2009 Fledgling Chardonnay](https://www.trendhunter.com/trends/bread-butter-chardonnay-sliced). At $20 a bottle (or $240 for a case) you can get drunk knowing you contributed to a socially responsible cause--and you can tweet about it! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 25% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Wine:** This trend involves collaborations between social media platforms and wineries to create unique wine products for a cause. - **Charitable Wine:** This trend focuses on wine brands that donate proceeds to charitable organizations. - **Technology-inspired Wine:** This trend involves the infusion of technology elements into the wine industry, such as Twitter-inspired branding and marketing. ### Sectors Adopting This - **Wine:** The wine industry can explore collaborations with social media platforms to create unique wine products that resonate with consumers. - **Charity:** Charitable organizations can leverage collaborations with wine brands to raise funds and awareness for their cause. - **Technology:** The technology industry can explore innovative partnerships with the wine sector, integrating social media and digital platforms into their business models. ## Related on Trend Hunter - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Wine Content Creator Programs](https://www.trendhunter.com/trends/winefluencer-club.md) - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Bottled Single-Serve Wines](https://www.trendhunter.com/trends/basic-cellars.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md) - [Charitable Wine Campaigns](https://www.trendhunter.com/trends/hunger-heroes.md) - [Lemonade-Infused Wines](https://www.trendhunter.com/trends/lemonade-stand-at-main-vine.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md)