# Twitter Trend Report Examine Key Factors That Make Social Media a Popular Medium By Taylor Keefe | Published 2012-03-10 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-trend-report References: [trendreports](http://www.trendreports.com/research/twitter) What exactly is a tweet? What is a trending topic? And how does one even begin to explain hash tags? With the [Twitter](https://www.trendhunter.com/trends/tweetfast1) Trend Report, users will not only get answers to these questions, but will gain a greater understanding into one of the world’s most popular social networking sites. Since its incarnation in 2006, Twitter has grown into the world’s second most popular social network, with over 140 million active users ([Facebook](https://www.trendhunter.com/trends/social-media-tipping-features) remains number one). It’s used by young professionals, bloggers, creatives, tweens, adults, start-ups, corporations and global brands. Its platform is based on SMS and microblogging, with users able to send tweets that are 140 characters long. A key tool in today’s business world, Twitter is an excellent way for brands, consumers, businesses, employees and critics to keep in touch, exchange ideas, build and maintain relationships, as well as gather a wealth of information. With thousands of examples of industry research, accompanied by 284 PRO Trends, our report is essential for users that want to be more savvy when it comes to [social media](https://www.trendhunter.com/trends/currents-ai). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Microblogging:** There is an opportunity for companies to develop innovative microblogging tools that go beyond Twitter's 140 character limit. - **Real-time Marketing:** There is an opportunity for marketing companies to capitalize on Twitter's real-time feed to provide real-time marketing solutions to businesses. - **Data Mining:** There is an opportunity for data mining companies to offer services that analyze Twitter data for valuable insights about customer sentiment and behavior. ### Where This Applies - **Social Media:** The growing popularity of Twitter presents opportunities for social media companies to create tools and platforms that expand on what Twitter offers. - **Marketing:** Twitter presents innovative marketing opportunities for companies looking to capitalize on real-time marketing and responsive advertising. - **Data Analytics:** The vast amount of data generated by Twitter presents opportunities for data analytics companies to develop new products for market and consumer insights. ## Related on Trend Hunter - [Social Copy Optimizers](https://www.trendhunter.com/trends/tweetfast1.md) - [Social Media Forecasting Tools](https://www.trendhunter.com/trends/wgsn-tiktok-analytics.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Social Media-Building Tools](https://www.trendhunter.com/trends/replymore.md) - [AI Launch Assistants](https://www.trendhunter.com/trends/tweetlaunch.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [AI Social Media Generators](https://www.trendhunter.com/trends/snowball-fatg.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md)