# Social Media Shopping Features Twitter Announces Launch of New E-Commerce Feature, Twitter Shops By Niko Pajkovic | Published 2022-03-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-shops References: [finance.yahoo](https://finance.yahoo.com/news/twitter-expands-e-commerce-efforts-170029047.html) & [twitter](http://twitter.com)  Twitter has announced that it will be introducing [Twitter Shops](https://www.trendhunter.com/trends/nft-tweet-tiles), an all-new shopping feature that will allow merchant users to curate a collection of products that they can showcase and sell via their Twitter profiles. According to the company, the new feature will be free to use but will limit users to a total of 50 products per account. Differing slightly from [Instagram's](https://www.trendhunter.com/trends/facebook1) Shops feature, Twitter Shops will not be native to the app. Instead, the actual transaction will take place on the merchant's websites after a user has picked what they would like to purchase within Twitter. Overall, the new feature sees Twitter continuing to build out its e-commerce offerings. For example, at the tail end of 2021, the company launched a live stream shopping platform, partnering with [Walmart](https://www.trendhunter.com/trends/walmart-creator) as its first beta tester. Before that, Twitter had introduced its Shop Module feature last summer. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Social Media E-commerce:** Twitter's launch of Twitter Shops demonstrates the increasing trend of social media platforms integrating e-commerce features to provide a convenient shopping experience for users. - **Curated Collections:** Twitter's Twitter Shops trend showcases a growing interest in curated collections that enable merchants to showcase a select number of products to their followers. - **External Transactions:** The trend towards external transactions, showcased by Twitter's Twitter Shops, allows merchants to maintain a streamlined sales process by keeping purchases on their own website. ### Sectors Adopting This - **Social Media:** The social media industry can leverage the trend of integrating e-commerce features like Twitter Shops to offer a more diverse set of offerings to their users. - **Retail Industry:** Businesses in the retail industry can incorporate Twitter Shops to expand their sales channels and introduce their products to a wider customer base via social media. - **Web Development Industry:** The trend towards external transactions highlighted by Twitter's Twitter Shops presents opportunities for web developers to integrate e-commerce capabilities for businesses looking to streamline their sales process. ## Related on Trend Hunter - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Integrated NFT Tweets](https://www.trendhunter.com/trends/nft-tweet-tiles.md) - [Social Shopping Features](https://www.trendhunter.com/trends/shopping-collections.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Social Media Shopping Partnerships](https://www.trendhunter.com/trends/youtube-shopping.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md)