# Social Media Money Hunts The Hidden Cash Toronto Twitter Scavenger Hunt Captivates Canadians By Laura McQuarrie | Published 2014-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-scavenger-hunt References: [thestar](http://www.thestar.com/news/gta/2014/06/02/clues_to_hidden_cash_envelopes_in_toronto_pop_up_on_twitter.html) & [twitter](https://twitter.com/hiddencashTO) Inspired by the Hidden Cash [Twitter](https://www.trendhunter.com/trends/social-media-tipping-features) scavenger hunt that started in San Francisco, hundred dollar-stuffed envelopes are popping up all over other US cities like Atlanta, D.C., New Orleans, Dallas, as well as some Canadian ones too, like Vancouver and Toronto. '[HiddenCashTO](https://twitter.com/hiddencashTO)' on Twitter is the Toronto iteration of the fun cash hunt. Inspired by the original anonymous giver in San Francisco, Toronto jewellery-buyer Russell Oliver of Oliver Jewellery started his own hunt and encourages people to #PayItForward. Throughout the day, several clues are given out, hinting at where these money-filled envelopes are hidden in the city. Hundreds of dollars have been given away so far and there may even be a $2,000 drop in the next week or two. Although many who start these social media cash hunts prefer to remain anonymous, Oliver describes that this is in the name of fun and doing good, rather than a grab for publicity. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Social Media Scavenger Hunts:** Create social media scavenger hunts for marketing campaigns and increase engagement with customers. - **Surprise and Delight Marketing:** Incorporate surprise and delight tactics, like randomly giving out free products or services, into marketing strategies to improve customer loyalty. - **Influencer Marketing:** Utilize influencers to promote your brand and create hype around events or promotions. ### Who This Affects Most - **Marketing and Advertising:** Create new marketing campaigns that incorporate surprise and delight tactics, social media scavenger hunts, and influencer marketing. - **Retail:** Offer discount codes or free products as rewards for smaller scavenger hunt challenges to encourage customers to visit your store. - **Entertainment:** Host scavenger hunts at amusement parks, movie theaters, or other entertainment venues to engage audiences and increase foot traffic. ## Related on Trend Hunter - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [Easter Egg-Hunt Events](https://www.trendhunter.com/trends/onroute-easter-event.md) - [Health-Focused Scavenger Hunts](https://www.trendhunter.com/trends/mucinex-scavenger-hunt.md) - [Canadiana-Themed Bars](https://www.trendhunter.com/trends/grizzly-bar.md) - [Digital Debit Card Campaigns](https://www.trendhunter.com/trends/The-Lost-Wallet-Board.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Country-Wide QSR Rewards Campaigns](https://www.trendhunter.com/trends/subway-the-great-canadian-challenge.md) - [Unique City-Based Culinary Tours](https://www.trendhunter.com/trends/tasty-tours.md) - [Interactive Outdoor Games](https://www.trendhunter.com/trends/city-chase.md)