# Overdue Twitvertising Twitter Promoted Tweets Finally Make the Social Media Giant Money By Katherinev123 | Published 2010-04-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-promoted-tweets References: [geeksugar](http://www.geeksugar.com/Twitters-New-Advertising-Plan-8082725) & [marketwatch](http://www.marketwatch.com/story/twitters-ad-plan-draws-cheers-and-jeers-2010-04-13?reflink=MW_news_stmp) While [Twitter](https://www.trendhunter.com/trends/social-media-tipping-features) has taken over social media, it hasn't yet popped its [advertising cherry](https://www.trendhunter.com/trends/social-advertising-tools) (and therefore hasn't made money despite its enormous presence on the web). Until now, that is. The social media giant has grown up--it recently announced a plan for advertisers: Twitter Promoted Tweets. The Twitter Promoted Tweets, much like [Google's](https://www.trendhunter.com/trends/aigenerated-ad) search ad program for advertisers, allow advertisers to sponsor promotional tweets by purchasing specific search terms. So, when users search for the terms, the advertiser-sponsored tweets will be displayed first. (It took a few years, Twitter, but you did it!) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Twitter Promoted Tweets:** An opportunity for advertisers to sponsor promotional tweets and reach a larger audience. - **Social Media Advertising:** A growing trend of using social media platforms as advertising platforms, creating new opportunities for businesses. - **Search Ad Programs:** The use of search ad programs, like Google's, as a way for advertisers to reach their target audience. ### Who This Affects Most - **Digital Advertising:** The digital advertising industry can leverage Twitter Promoted Tweets to expand their reach and drive more sales. - **Social Media Marketing:** Social media marketing agencies can incorporate Twitter Promoted Tweets in their campaigns to increase brand visibility and engagement. - **Technology Advertising:** Technology companies can utilize search ad programs to promote their products and services to a wider audience, driving sales and brand awareness. ## Related on Trend Hunter - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Integrated NFT Tweets](https://www.trendhunter.com/trends/nft-tweet-tiles.md) - [Social Media Expansive Features](https://www.trendhunter.com/trends/twitter-blue-2.md) - [Influencer-Focused Ad Platforms](https://www.trendhunter.com/trends/pearpop.md) - [Social Copy Optimizers](https://www.trendhunter.com/trends/tweetfast1.md) - [Retro-Tinged Social Logos](https://www.trendhunter.com/trends/twitter-blue-1.md) - [Advanced Social Advertising Tools](https://www.trendhunter.com/trends/social-advertising-tools.md) - [Revenue-Generating Streaming Tools](https://www.trendhunter.com/trends/hype-chat.md)