# Twitter Media Takeovers Chicago Tribune Masthead Now Features Twitter Usernames By Marissa Brassfield | Published 2009-03-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-media-takeovers-chicago-tribune-masthead-now-features-twitter-usern References: [twitter](http://twitter.com/themediaisdying/status/1361635583) & [chicagotribune](http://www.chicagotribune.com/community/chi-ct-twitter-masthead-090319-photo,0,3324189.photo) [Twitter](https://www.trendhunter.com/trends/home-and-latest-tweets)’s popularity seems to continue unabated; yesterday’s [Chicago Tribune](https://www.trendhunter.com/trends/take-the-win) website debuted an all-new masthead that featured Twitter usernames beside the publishers and editors where e-mail addresses might once have been placed. Journalists have long been using Twitter to sniff out news pieces and rising trends. Does the Chicago Tribune’s acknowledgment of this phenomenon signal a significant shift in how [microblogging services like Twitter](https://www.trendhunter.com/trends/statuz) are perceived in the print news sphere, or is the Chicago Tribune selling out by promoting the Twitterverse? I’d love to hear your Reaction below. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 6% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Increased Integration of Social Media in Print Media:** The Chicago Tribune's use of Twitter usernames in their masthead suggests a trend towards print media embracing and integrating social media platforms. - **Growing Importance of Twitter for News Gathering:** Journalists utilizing Twitter for news gathering indicates a trend towards Twitter becoming a vital source of real-time information and news. - **Shift in Perception of Microblogging Services:** The Chicago Tribune's embrace of Twitter in their masthead raises questions about a potential shift in the perception of microblogging services like Twitter in the print news industry. ### Who This Affects Most - **Print Media:** The use of Twitter usernames in the Chicago Tribune's masthead presents an opportunity for print media companies to explore new ways of incorporating social media into their content. - **Social Media Platforms:** The growing importance of Twitter for news gathering highlights the opportunity for social media platforms to enhance their features and functionalities to better serve journalists and news organizations. - **News Industry:** The shift in perception of microblogging services like Twitter raises opportunities for the news industry to adapt and evolve their practices to stay relevant in the digital age. ## Related on Trend Hunter - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Integrated NFT Tweets](https://www.trendhunter.com/trends/nft-tweet-tiles.md) - [Private Social Media Features](https://www.trendhunter.com/trends/twitter-circle.md) - [Retro-Tinged Social Logos](https://www.trendhunter.com/trends/twitter-blue-1.md) - [Social Media Expansive Features](https://www.trendhunter.com/trends/twitter-blue-2.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Social Media-Building Tools](https://www.trendhunter.com/trends/replymore.md) - [Pro-Community Social Media Apps](https://www.trendhunter.com/trends/community-social-media.md)