# Twitter Shopping Deals Twitter Launched the Discount-Filled @earlybird Account By Joanne Lam | Published 2010-07-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-launched-the-earlybird-account References: [blog.twitter](http://blog.twitter.com/2010/07/earlybird-ready-to-fly.html) & [twitter](http://twitter.com/earlybird) In July 2010, [Twitter](https://www.trendhunter.com/trends/twitter-blue-1) launched the @earlybird account on their site, offering some of the best deals and promotions to its followers. In a recent collaboration with Walt Disney Studios, the @earlybird account presented Disney fans in the United States with discounted tickets to ‘The Sorcerer’s Apprentice.’ Twitter hopes to use this account to promote the [deals and discounts](https://www.trendhunter.com/trends/promi) of advertising partners and develop new partnerships. As Twitter launched the @earlybird account, they fused [shopping with social media](https://www.trendhunter.com/trends/stage-ten), generating more revenue as the referrals to their partner sites increased. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Social Media Shopping:** The fusion of shopping and social media offers disruptive innovation opportunities for businesses to tap into a new form of advertising and generate revenue through referrals. - **Promotion Partnerships:** Developing partnerships with advertising partners to promote deals and discounts through social media platforms like Twitter presents a disruptive innovation opportunity for businesses to reach a wider audience and increase revenue. - **Discounted Ticket Offers:** Offering discounted tickets for events and experiences through social media platforms like Twitter presents a disruptive innovation opportunity for businesses to attract and engage customers in a more cost-effective way. ### Where This Applies - **E-commerce:** The e-commerce industry can leverage the trend of social media shopping to drive more sales, attract new customers, and increase customer engagement and loyalty. - **Marketing and Advertising:** The marketing and advertising industry can benefit from partnership opportunities with social media platforms like Twitter to promote deals and discounts and reach a wider audience through targeted campaigns. - **Entertainment:** The entertainment industry can take advantage of discounted ticket offers through social media platforms like Twitter to attract more audience to events and experiences and increase ticket sales. ## Related on Trend Hunter - [Startup Deal Platforms](https://www.trendhunter.com/trends/micro-deals.md) - [Retro-Tinged Social Logos](https://www.trendhunter.com/trends/twitter-blue-1.md) - [Social Media Expansive Features](https://www.trendhunter.com/trends/twitter-blue-2.md) - [Shopping Discount Discovery](https://www.trendhunter.com/trends/bargaintime.md) - [Freelance Job Alerts](https://www.trendhunter.com/trends/earlybird.md) - [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md) - [AI Browser Extensions](https://www.trendhunter.com/trends/little-birdie.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Private Social Media Features](https://www.trendhunter.com/trends/twitter-circle.md)