# Tweeting Charity Scarves Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm By Summer Luu | Published 2010-12-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-knitter References: [psfk](http://www.psfk.com/2010/12/twitter-knitted-scarves-craft-camden-christmas-cheer.html) & [twitterknitter](http://www.twitterknitter.co.uk/) In a feel-good project called [Twitter](https://www.trendhunter.com/trends/x-merch-collection) Knitter, creative agencies Saint and RKCR/Y&R join forces in trying to keep the cold and needy warm this Christmas season. The project invites tweeps to share quirky, witty and creative Christmas greetings with Saint’s crew of Twitter knitters. Using the hashtag #WarmUpCamden, the selected tweets will be turned into messages knitted into [cozy scarves](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills). The tweeted wraps from Twitter Knitter will then be distributed to [people who need them the most](https://www.trendhunter.com/trends/paul-klein) in this cold and frosty weather. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Social Media Charitable Initiatives:** Companies can leverage social media platforms to create feel-good projects that promote positive social contributions. - **Crowdsourced Manufacturing:** By turning user-generated content into physical products such as clothing, companies can engage consumers while driving social impact. - **Sustainable Knitwear:** Incorporating sustainable materials and ethical production practices in knitwear manufacturing can attract socially-conscious consumers. ### Where This Applies - **Clothing Manufacturing:** Companies can explore the use of crowdsourcing and social media platforms to create products with a social impact, such as customized scarves for charity. - **Social Media Platforms:** Social media platforms can promote positive social contributions and provide companies with opportunities to engage with consumers in meaningful ways. - **Sustainability Consulting:** Companies can seek sustainability consulting firms to incorporate sustainable materials and ethical production practices in their manufacturing processes, boosting their social responsibility and appeal to customers. ## Related on Trend Hunter - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Festively Branded Sweater Collections](https://www.trendhunter.com/trends/unilever-and-notjust.md) - [Influencer Christmas Campaigns](https://www.trendhunter.com/trends/giftmas-tree.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Charitable Christmas Crackers](https://www.trendhunter.com/trends/crackers-cracking-hunger.md) - [Hand-Embroidered Recipe Sweaters](https://www.trendhunter.com/trends/recipe-sweaters.md)