# Social Media-Obsessed Hotels Sol Wave House in Spain is the First Twitter Hotel By Alyson Wyers | Published 2013-08-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-hotel References: [psfk](http://www.psfk.com/2013/07/twitter-hotel-spain.html) & [es.melia](https://es.melia.com/hoteles/espana/mallorca/sol-wave-house/index.html) The Sol Wave House in Majorca, Spain is the first to cater to the social media experience, resulting in a themed [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) hotel. The experience includes [Twitter-inspired rooms](https://www.trendhunter.com/trends/vacation-roulette) and drinks, not to mention the #SocialWave virtual community where guests can interact with each other. Guests interact further with the popular [social media platform](https://www.trendhunter.com/trends/internet-social-caf) through an exclusive app available only through the accommodation's WiFi channel. This allows them to direct message, share pictures, view who is online and where they are inside the hotel, as well as send virtual kisses. Sol Wave House's social media director Marco Fantón views the Twitter hotel community as an "interactive extension of what guests are already doing on their vacations--showing off their trip using social networks." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 37% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Social Media-themed Hotels:** The trend of hotels incorporating social media experiences and features, such as themed rooms and exclusive apps, creates disruptive innovation opportunities in the hospitality industry. - **Virtual Community Platforms:** The emergence of virtual communities, like Sol Wave House's #SocialWave, where guests can interact and share experiences, presents disruptive innovation opportunities in the social media and tourism industries. - **Integration of Social Media and Accommodations:** The integration of social media platforms, like Twitter, with hotel services, such as messaging and location tracking, offers disruptive innovation opportunities for both the technology and hospitality sectors. ### Sectors Adopting This - **Hospitality:** The use of social media experiences and features in hotels presents disruptive innovation opportunities for the hospitality industry to enhance guest engagement and create unique offerings. - **Social Media:** The emergence of virtual communities and integration of social media platforms with accommodations creates disruptive innovation opportunities for the social media industry to expand its user base and monetization strategies. - **Tourism:** The incorporation of virtual community platforms in hotels offers disruptive innovation opportunities for the tourism industry to enhance guest experiences and attract tech-savvy travelers. ## Related on Trend Hunter - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Innovative Metaverse Hotels](https://www.trendhunter.com/trends/metaverse-hotel.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md) - [Self-Service Contemporary Hotels](https://www.trendhunter.com/trends/mmnt-berlin-lab.md) - [Social Media-Themed Burgers](https://www.trendhunter.com/trends/hashtag-burger.md) - [3D-Printed Hotels](https://www.trendhunter.com/trends/3d-printed-hotel.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [Comprehensive Hotel Renovations](https://www.trendhunter.com/trends/m-social-hotel.md)