# Classy Car Air Fresheners Twitter Fragrance by Craftr is Elegant and Customizable By Meghan Young | Published 2014-06-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-fragrance References: [yankodesign](http://www.yankodesign.com/2014/06/04/dapper-diffuser-makes-cars-happy/) & [craftr.co.kr](http://www.craftr.co.kr/) The interior of a car may need the help of [air fresheners](https://www.trendhunter.com/trends/conecto-air-perfume) as a quick fix, yet sometimes they end up doing more harm than good; enter the [Twitter](https://www.trendhunter.com/trends/fsd) Fragrance. Instead of subjecting oneself to an ugly hanging paper ornament that more often than not emits a scent that is only a touch better than what was going on before, people now have a more classy alternative. The Twitter Fragrance involves a [simple metal diffuser](https://www.trendhunter.com/trends/metal-aroma) that is finished with a fine leather strap. It works with traditional scented oils that must be sprayed into its perforations. By physically adding the oil oneself, people are in control of the scent. Since Twitter Fragrance is so good-looking, it can be used virtually anywhere including the home, office and everywhere in between. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Customizable Air Fresheners:** The trend towards customizable air fresheners opens up room for innovation in the personalized air care industry. - **Luxury Car Accessories:** As more consumers are willing to splurge on luxury car accessories, there is an opportunity for disruption in the high-end auto accessory industry. - **Alternative Car Scenting Methods:** The popularity of the Twitter Fragrance highlights a shift towards alternative car air freshener products, creating opportunities for innovation in the car care industry. ### Industries Being Reshaped - **Automotive Accessories:** The automotive accessories industry has room for disruptive innovation through the creation of unique and customizable air fresheners like the Twitter Fragrance. - **Home Fragrance:** As consumers seek to bring the luxury and elegance of the Twitter Fragrance into their homes, there is an opportunity for innovation in the home fragrance industry. - **Marketing and Promotional Products:** Businesses can offer unique branded air fresheners, like the Twitter Fragrance, as promotional products, creating a new market for promotional items. ## Related on Trend Hunter - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Luxurious Fragrance Diffusers](https://www.trendhunter.com/trends/mini-pro-scent-diffuser.md) - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md) - [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Smart Scent Diffusers](https://www.trendhunter.com/trends/airia-by-febreze.md)