# Tattoos For Virtual Fans Twitter Fail WhaleTattoo Created Thanks to @BaltimoreMD Friending By Happy Hotelier | Published 2009-03-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-fail-whaletattoo-how-bizarre-the-twitter-mania-can-get References: [happyhotelier](http://www.happyhotelier.com/2009/02/26/dmos-twittermania-results-in-a-twitter-fail-whale-tattoo-how-bizarre-can-you-get/) & [mghwom](http://mghwom.com/blog/?p=313) On February 23, an online marketing organization, [MGH Word of Mouth](http://mghwom.com/blog/), got involved in the debate whether [@visitchicago](http://www.twitter.com/visitchicago) or [@travelportland](http://www.twitter.com/travelportland) would become the first to get 3,000 Twitter Followers. At that moment, each city had approximately 2,700 followers. However, one of the clients of MGH Word of Mouth, [Baltimore Area Convention and Visitors Association](http://www.baltimore.org/) ([@BaltimoreMD](http://www.twitter.com/baltimoremd))urged the bureau to help them beat the two other cities. MGH Word of Mouth took the challenge and [Ryan](http://www.twitter.com/ryanatmghwom), the Word of Mouth Strategy Director, offered to get the Twitter fail whale tattoo (with Baltimore’s Natty Boh in it) if they succeeded in getting @BaltimoreMD a total of 3,000 followers by midnight. The tattoo idea is what drove the followers, and thus the [tattoo was made](https://www.trendhunter.com/trends/tattoo-design-platforms). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Virtual Fan Engagement:** Create innovative ways for fans to engage with virtual content, such as tattoos inspired by online competitions. - **Online Marketing Stunts:** Use creative and attention-grabbing stunts, like getting tattoos, to generate buzz and increase brand visibility. - **Social Media Challenges:** Encourage social media challenges and competitions to drive engagement and grow follower counts. ### Where This Applies - **Marketing and Advertising:** Opportunity for marketing agencies to leverage unique strategies, like tattoo campaigns, to promote brands and attract attention. - **Tourism and Travel:** Utilize social media competitions and interactive experiences, such as tattoo challenges, to boost tourism destinations' online presence and attract visitors. - **Entertainment and Sports:** Create virtual engagement opportunities for fans, like tattoos, to enhance the overall entertainment and sports experience. ## Related on Trend Hunter - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md) - [Woman-Owned Tattoo Shops Contests](https://www.trendhunter.com/trends/womanowned-tattoo-shops.md) - [Tattooed Digital Collectibles](https://www.trendhunter.com/trends/superlotl-by-inkbox.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md)