# Tweeting Activist Outfits The Twitter Dress by Deportivo Gives a Voice to Swedish Youth By Meghan Young | Published 2013-07-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-dress References: [psfk](http://www.psfk.com/2013/07/tweet-streaming-dress.html) & [deportivo.se](http://www.deportivo.se/en/case/twitterklanning) The Twitter Dress may not be an original concept, but it serves a more important function than simply displaying random tweets in a fun and fashionable way. Unlike the [Light Up Twitter Dress](http://www.trendhunter.com/trends/light-up-twitter-dresses) worn by Nicole Scherzinger, it is more than a gimmick. Created by progressive organization Crossing Boarders and creative agency Deportivo, the Twitter Dress was created with the intention of giving youth a louder voice concerning Sweden's political decisions. As reported by Psfk, "The dress was worn by a group of ‘ambassadors’ who streamed comments on issues like gender equality and affordable housing for young people. Young Swedes were also encouraged to tweet using the hashtag #Twitterklänning (Twitter dress)." A total of 454 tweets were accumulated. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Social Activism Fashion:** Fashion that combines activism and technology to give individuals a platform to express their political views. - **Interactive Wearable Technology:** Wearable technology that allows users to engage with social media and share their thoughts in real time. - **Youth Empowerment Campaigns:** Campaigns that aim to amplify the voice of young people and involve them in shaping political discourse. ### Who This Affects Most - **Fashion Industry:** Fashion brands can collaborate with activists to create innovative garments that promote social activism. - **Technology Industry:** Tech companies can develop interactive wearables that enable users to connect with social media platforms. - **Nonprofit Industry:** Nonprofit organizations can launch empowerment campaigns to engage young people in political issues and encourage their civic participation. ## Related on Trend Hunter - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Censorship-Combatting Social Media Campaigns](https://www.trendhunter.com/trends/operation-retweet.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Wearable Communication Vests](https://www.trendhunter.com/trends/inxects-vest.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md)