# Twitter Interventions Flailing Brands Embrace Microblogging to Stay Afloat By Jessica Marcel | Published 2009-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-downsizing-brands-microblogging References: [gawker](http://gawker.com/5312084/website-shrinks-self-into-a-twitter-stream) & [mashable](http://mashable.com/2009/03/23/twitter-business-model-2/) The new business model for flailing online news and content providers may be microblogging. Adweak, a satirical take on contemporary advertising, is taking its content to [Twitter](https://www.trendhunter.com/trends/replymore). [CNN](http://twitter.com/cnnbrk) and [BBC News](http://twitter.com/bbcbreaking) are some of the many major news outlets that have resorted to Twitter to add to their online presence. With the decline of newspapers, and the ever-growing competition between websites, the smaller fish are turning to microblogging as a way to keep swimming. But will this lead to better, faster content? Or just a whole lot more tweets to sift through every day? Twitter has already proven itself up to the task of reporting breaking news. Now [comedians](http://twitter.com/elonjames) and [entertainers](http://twitter.com/officialkathyg) are hoping it will give them a boost. Is there an end in sight? ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Microblogging for News:** Develop a service that aggregates the most important news tweets from various outlets, providing a digestible stream of relevant news. - **Twitter for Content Providers:** Develop a platform that assists businesses in creating content tailored for Twitter consumption. - **Entertainment on Twitter:** Develop a service that helps comedians and entertainers to monetize their presence on Twitter. ### Where This Applies - **Media:** Adapt to the decline of newspapers by creating an ecosystem of complementary microblogging and traditional content delivery. - **Marketing:** Provide consulting services to businesses on how to leverage microblogging, particularly Twitter, to increase engagement with their target audience. - **Entertainment:** Develop a new entertainment network that leverages Twitter's platform to connect comedians and entertainers with their fans. ## Related on Trend Hunter - [Satirical News Platforms](https://www.trendhunter.com/trends/ai-satire-news.md) - [Fun-Centered Social Platforms](https://www.trendhunter.com/trends/buzzfeed-island.md) - [Social Media-Building Tools](https://www.trendhunter.com/trends/replymore.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Social Copy Optimizers](https://www.trendhunter.com/trends/tweetfast1.md) - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Microblog Meeting Update Tools](https://www.trendhunter.com/trends/teamtap.md) - [Simplified Social Platforms](https://www.trendhunter.com/trends/happy-feed1.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md)