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# Business Educating Social Media
The Twitter Business Platform Educates Users in Monetization

By Simal Yilmaz | Published 2013-04-02 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/twitter-business
References: [popsop](http://popsop.com/61875) & [business.twitter](https://business.twitter.com)

The [Twitter](https://www.trendhunter.com/trends/tweetlaunch) business platform has been redesigned and re-launched in an educational stance. The platform offers businesses of all sizes valuable information on how to optimize and monetize their use of Twitter. The website consists of three sections, namely: The Art of the Tweet, Terrific Examples and Tools You Need.

While the Tools You Need section educates users on how to effectively utilize Promoted Accounts, [Promoted Tweets](https://www.trendhunter.com/trends/tweetfast1) and Analytics engines, Terrific Examples gives the users a glimpse of some [successful brand stories](https://www.trendhunter.com/trends/purposedriven-brand-storytelling).

Twitter has also launched a video called "What can your business do…in just 140 characters?" The video goes over some of the most creative and effective ways some businesses have leveraged their Twitter use.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 15% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### Why This Trend Is Growing

- **Social Media Education:** The Twitter business platform provides valuable information on how businesses can optimize and monetize their use of Twitter.
- **Strategic Twitter Use:** The Tools You Need section educates users on how to effectively utilize Promoted Accounts, Promoted Tweets, and Analytics engines.
- **Creative Brand Stories:** Terrific Examples showcases successful brand stories that have leveraged Twitter in creative and effective ways.

### Industries Being Reshaped

- **Social Media Marketing:** Businesses can learn how to optimize and monetize their use of Twitter through the Twitter business platform's educational resources.
- **Digital Advertising:** The Tools You Need section provides information on effectively utilizing Promoted Accounts, Promoted Tweets, and Analytics engines to enhance digital advertising strategies.
- **Brand Management:** Terrific Examples offers businesses a glimpse into successful brand stories that have effectively leveraged Twitter for brand management.

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