# Hot Sauce Gaming Streams Frank's Red to Host a Gaming Event to Promote Its Boneless Chicken Bites By Ell Smith | Published 2020-10-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/twitch-gaming-livetream References: [adweek](https://www.adweek.com/digital/franks-redhot-boneless-chicken-bites-new-swae-lee-track-to-debut-on-the-same-twitch-livestream/) & [franksredhot](https://www.franksredhot.com/en-ca) Frank's Red teamed up with Triller and XSET for a co-promotional [Twitch](https://www.trendhunter.com/trends/battle-of-the-brands-1) gaming livestream. eSports has been dominating the gaming industry for a few years now, and with [COVID](https://www.trendhunter.com/trends/moon-under-water)-19 still in full swing, brands are leaning into this virtual event in lieu of live sports. The aforementioned brands are the latest to leverage the streaming platform, inviting viewers to watch popular gamers compete in a branded event. The event is promoting the latest Swan Lee song, “Dance Like No One’s Watching,” while simultaneously promoting Frank's Red's latest offering, boneless chicken bites. Viewers are invited to watch people compete from inside of Triller's Frank's Red-inspired Influencer house. In light of the promotion, gamers will be munching on the new boneless chicken bites. Image Credit: Frank's RedHot ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Esports Livestreaming:** The rising popularity of eSports has opened up opportunities for brands to leverage livestreaming platforms for promotional events. - **Virtual Events:** With the ongoing COVID-19 pandemic, brands are turning to virtual events as a substitute for live sports, creating new marketing opportunities. - **Influencer Marketing:** Collaborating with popular gamers and influencers provides brands with a unique way to reach their target audience and promote their products. ### Who This Affects Most - **Gaming:** The gaming industry can benefit from hosting branded virtual events and livestreaming competitions to engage their audience and drive sales. - **Food and Beverage:** Food and beverage brands like Frank's Red can explore partnerships with gaming events to promote their products and create memorable experiences for consumers. - **Music:** Music industry and artists can capitalize on co-promotional opportunities in gaming livestreams to boost exposure and increase fan engagement. ## Related on Trend Hunter - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [Livestream-Enabled Food Vouchers](https://www.trendhunter.com/trends/capcom.md) - [Free Game Day Wings](https://www.trendhunter.com/trends/free-wings.md) - [Gamer-Targeted Thanksgiving Events](https://www.trendhunter.com/trends/mcdonalds-and-faze-clan.md) - [Fiery Floor Video Games](https://www.trendhunter.com/trends/the-floor-is-lava.md) - [Gamer-Targeted Sandwich Promos](https://www.trendhunter.com/trends/kfc-chicken-sandwiches.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md) - [Livestream-Themed QSR Bundles](https://www.trendhunter.com/trends/popeyes-streamer-bundles.md) - [eSports-Approved Pizza Rolls](https://www.trendhunter.com/trends/totinos-faze-clan-orange-chicken-pizza-rolls.md)